Politics
-
Is P&G’s new purpose ad ‘The Look’ really a cop out?
Here’s another much-trumpeted dollop of purpose from P&G, ‘The Look’ from the Saturday Morning collective. Showing a black man and…
Read More » -
Samir Patel: does purpose-driven advertising do good causes more harm than good?
This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike…
Read More » -
Is digital currency Libra set to become Facebook’s Midland Bank moment?
Readers with (very) long memories may recall that in 1987 the Saatchi brothers, then running the world’s biggest agency group,…
Read More » -
Jane Austin: why do people in advertising – especially CMOs – have to speak in riddles?
Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies…
Read More » -
Woke-washing, re-inventing creativity and all the other things that may (or may not) be good for business
What on earth is ‘woke-washing?’ It was instanced by new Unilever CEO Alan Jope at a roundtable in Cannes and…
Read More » -
Reckitt Benckiser joins anti-plastic rush
RB, Reckitt Benckiser as was and sometimes still is, is stepping outside its usual hard sell mode with this anti-plastic…
Read More » -
Dark Horses promotes forgotten footballers for CONIFA European championship
More football, this time from some unexpected places. Sportsbet.io (which lets you bet in bitcoins and other crypto currencies –…
Read More »

