Politics
-
IPA’s Bellwether says advertisers cutting back (a bit) – the calm before the storm?
Advertisers cut budgets for the first time in seven years – down 0.5 per cent – according to the IPA’s…
Read More » -
MSQ Partners wins Mayor of London’s new green energy company
The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new,…
Read More » -
Print ad slump may spell sale for Boris cheerleader The Telegraph
Is it the curse of Boris Johnson? Long-time Johnson supporter The Telegraph (BoJo has written a highly paid column for…
Read More » -
Above+Beyond takes punchy Subway campaign to Naples – brave them
Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t…
Read More » -
If Zuckerberg and co. play ball with new OECD tax rules then their image problem might be solved
Facebook is running a nice ‘Privacy is Personal’ campaign by Possible, good because it’s clear, understated and human. Privacy issues…
Read More » -
How psychographics explain who you are and help to win an election near you
By Archie Heaton Ever since the Cambridge Analytica scandal, the murky world of psychographics has come under increasingly intense scrutiny.…
Read More » -
Google boost its brand – in face of growing hostility – with ‘Here to help’
Whatever you say about Google – and a lot’s been said recently, not always to its advantage – it’s inescapably…
Read More » -
Leagas Delaney’s Firetree chocolate launches in US with “no bitterness” pitch to fractious Congress
The UK’s Spectator political weekly is launching its first USA print edition and Firetree chocolate, the upscale ‘volcanic” brand developed…
Read More » -
Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with…
Read More »