Above+Beyond takes punchy Subway campaign to Naples – brave them

Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much.

But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer featuring BBQ chicken among other delights.

The natives don’t like it, of course.

Well they wouldn’t would they? And whoever’s offering the Subway does well to get away with just some verbal abuse – Napoli can be a touch rugged.

Italians rarely eat chicken anyway, but it’s not aimed at them of course.

But it’s an attention grabbing 30 seconds.

MAA creative scale: 6.

PS Could be a meme for Brexit: we don’t get them and vice versa.