Politics
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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity
Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and…
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Bluemarlin’s Andrew Eyles: how will brands survive the cost of living hunt for value?
Even before the latest hikes in inflation and the cost-of-living crisis, consumers had been growing more cynical about brands, the…
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George Parker: let’s hear it for Bob Hoffman’s Adscam
AdScam… The Blog… The Book… Readers of More About Advertising may or may not know that I have written a…
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US adspend set to break $300bn – but forecasts still being reined back
US advertising is forecast to exceed $300bn in 2022 for the first time according to Interpublic’s Magna although Magna has…
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MAA Ad of the Week: ‘Trust is Earned’ from BBC Creative
Sometimes advertising deals with important stuff – as opposed to finding a purpose for Hellmann’s mayonnaise for example – and…
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Accenture Song dramatises world “to do” list
Appealing to the world’s leaders with a “to do” list may seem pretty pointless, given what a hapless bunch they…
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Warlingo turns table on marketing terms to aid Ukraine
Many years ago there was a magazine called Campaign, which confused everybody. What was it about? I thought it was…
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BBC News gets it right with new trust film
It’s an ill wind…the BBC has been consistently under fire in recent years (dropping the classified football results on Radio…
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St Luke’s debuts for Mail Group’s i
We’ve yet to see anything of note from St Luke’s for the Daily Mail and Mail on Sunday but it’s…
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