Politics

World Cup: Adidas edges Nike (and Spotify) in brand battle

The recent World Cup was, by most people’s estimates, a success and that was certainly the case for the brands scoring highly in digital agency DMS’ round-up here. Adidas will be pleased that it saw off Nike – just – ...

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Nike comes back for second helping in World Cup wake

There seem to be two main narratives in the UK at the moment: football almost “coming home” (the World Cup went to France of course and, anyway, it’s the Jules Rimet trophy and England didn’t even enter until 1950 – ...

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Women’s Equality Party and Now do their bit for Donald

Has there ever been a more oafish politician than Donald Trump? The man’s a miracle. Among those grateful for his visit to the UK is the Women’s Equality Party and it’s celebrating with a campaign from lively London agency Now. ...

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MullenLowe gives the NHS a carefully curated 70th birthday

Britain’s National Health Service (NHS) was the crowning achievement of the post-war Attlee government and, in the 70 years since, it’s been most things to most people including a political football and regular source of scandal, latterly malfunctioning machines that ...

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Neil Davidson: four own goals from the Russia World Cup

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...

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Cannes: Red Cross ‘Hope’ Film Craft winner is a reality check

This is rough viewing: the Cannes Lions Film Craft Grand Prix winner ‘Hope’ for the International Committee of the Red Cross by Sra. Rushmore and Blur films. A father takes his wounded daughter to hospital but that’s been blitzed too. ...

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AMV BBDO’s Trash Isles leads purpose-driven Grand Prix haul at Cannes Lions

Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil ...

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Trump and Sorrell: the reality behind two great illusionists?

By Jane Austin in Cannes Were there any deliberate parallels that were being drawn between Michael Wolff’s description of the ascent of US president Donald Trump and the demise of advertising’s own Sun King Sir Martin Sorrell in the Cannes ...

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