News

Apple sets the bar with TBWA Chinese New Year epic

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWA\Media Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and ...

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The&Partnership teams with Wunderman Thompson to add Lexus UK CRM

The&Partnership has deepened its relationship with Toyota’s Lexus by teaming with Wunderman Thompson to win the Lexus UK CRM account from Publicis’ Digitas. T&P is part-owned by Wunderman Thompson owner WPP. Lexus UK customer relationship marketing manager Mark Benton says: ...

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Sexist ‘Stay at home’ govt ad puts women in their place

The government has withdrawn a Facebook ad that shows exactly what it thinks women should stay home for: baby care, home schooling, or cuddling up to a man on the sofa. Apparently a government spokesman suggested that it didn’t reflect ...

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Publicis Media expands Reckitt Benckiser business with central Europe win

Reckitt Benckiser Health has appointed Publicis Media to work on its media strategy, digital planning and purchasing across central European markets including Germany, Switzerland, Denmark, Austria, Sweden, Finland and Norway. Following a competitive pitch, Publicis Media, working with Publicis Groupe’s ...

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Publicis recruits first CCO for APAC, Middle East and Africa

Natalie Lam, a former ECD at Google in New York, has been made Publicis Groupe’s first chief creative officer for APAC, the Middle East and Africa. Lam has spent most of her career in New York, although she was based ...

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The sublime and the ridiculous: Small Beer and Kraft

Well maybe not sublime but London agency Dark Horses has ventured outside its sports marketing speciality with a new Out of Home campaign for low alcohol beer Small Beer. Nice and simple anyway: MAA creative scale: 7. Meanwhile, at the ...

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Havas CX wins global Aesop skincare business

Global skin, hair and body care brand Aesop has appointed Havas’ dedicated customer experience network Havas CX as its global customer engagement agency following a competitive pitch overseen by The Observatory International. Aesop originated in Australia and is now owned ...

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