News

New Commercial Arts wins Redefine Meat’s 3-D printed steaks

New Commercial Arts has won some interesting (and substantial) accounts since it was formed at the height of the pandemic but none quite as interesting as Redefine Meat, purveyors of plant-based protein including 3-D printed steaks. The Israel-based company, which ...

Read More »

Is WPP’s share price fall a sign of trouble all round for adland?

WPP shares headed lower again today after a near 8% fall on Friday despite producing decent enough Q2 and half year figures and raising its full year guidance a bit. As we observed on Friday, timing is all in these ...

Read More »

Buoyant Stagwell forecasts strong 2022 revenue and profit

As MDC Partners Stagwell was more famous for spending money than making it but now Stagwell, which includes MDC alongside CEO Mark Penn’s other tech-based businesses, is seemingly making it too. Stagwell is forecasting around $500m of EBITDA profit (profit ...

Read More »

MAA Ad of the Week: ‘Eat well, play well’ from M&S

M&S is now producing much of its advertising in-house – usually a recipe for disaster unless you’re Specsavers – and here’s what could have been a very long three and a half minutes telling us to eat (M&S food) more ...

Read More »

Gamhiouen moves in, Williams moves up at MSQ

MSQ has appointed Rajet Gamhiouen as first group-wide head of new business. Gamhiouen (above) joins from PA Media Group’s full-service agency Sticky, where she was head of marketing & new business. Before PA Gamhiouen was senior marketing officer for the ...

Read More »

Is the first digital advertising recession on the way?

Is this the “first digital advertising recession?” Michael Nathanson from media consultancy MoffettNathanson thinks so, saying “We are living through the first digital advertising recession, the likes of which we’ve never seen before.” Readers with long memories may recall the ...

Read More »

Another textbook example of advertising from McDonald’s and Leo Burnett

McDonald’s has a new loyalty programme – MyMcDonald’s Rewards -and a new UK campaign from Leo Burnett – ‘More Rewarding McDonald’s Moments’ – to go with it. Funny how these things tend to follow price increases (McD’s cheapest burger has ...

Read More »