In a bid to grow its US operations, Uncommon has hired an international ECD – California-born Sanam Petri – to work with founder Nils Leonard on the creative output, which will presumably include the agency’s first British Airways campaign. Petri ...
Read More »Ofgem’s new campaign will urge us to save energy, but we’ve seen it all before
PM Liz Truss refused to sign off a £15m public information campaign because it was too “nanny state,” but UK energy regulator Ofgem has stepped in, and is now working with energy companies on a campaign teaching us how to ...
Read More »Saatchi & Saatchi and TMW Unlimited win big in Ocean’s annual digital competition
EE, Zoom By Ocado, Solgar and The Trussell Trust among the award winners. Saatchi & Saatchi and TMW Unlimited have taken the top prizes in Ocean’s annual digital creative competition, winning digital out of home (DOOH) space for original concepts ...
Read More »Argos goes for long form AI makeover from Ogilvy
Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...
Read More »Leaky Thames Water goes to VCCP
VCCP has won Thames Water in a six agency pitch, taking over from M&C Saatchi. M&C keeps some data work. There can hardly be a more challenging client in the whole of the UK. Thames Water is under fire for ...
Read More »Very celebrates Christmas in autumn – but have they missed a trick?
How should brands approach Christmas this year? Retailer Very has decided that going early is the best option — perhaps to try and get a share of people’s money before it runs out. This campaign by Grey has a family ...
Read More »Why we need a new Bird and Fortune to explain a financial world teetering out of control
Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily because few of the rest of us have the faintest idea what they’re up to or even talking about. Adtech, ...
Read More »Baz Luhrmann bombs for Bombay Sapphire as social takes the driving seat
Bombay Sapphire’s new global campaign was two years in the making. Australian film director Baz Luhrmann is creative director and Juan Cabral, of Cadbury “Gorilla” and Sony “Balls” fame, made the centrepiece ad. With so much talent in the mix, ...
Read More »IPA reveals its Effectiveness winners – but where are the great ads?
The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already won its Effectiveness Awards Grand Prix for its work for Cadburys over four years – and now it’s announced its ...
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