News

Murphy and Golding – we may not have a creative partner in our new agency

To 76 Dean Street, Soho, where adam&eveDDB co-founders James Murphy (CEO) and David Golding (CSO) were departing for new pastures – specifically a year’s gardening leave but then a new agency. Among the pearls offered up was Murphy’s (or was ...

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Droga5 takes a new media tack for Amazon Prime campaign

We may not love Amazon, although most of us use it, but it’s certainly been a boon for the creative agency business. Here’s Droga5 London again with its ‘great stories stay with you’ campaign for Amazon Prime, the star in ...

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Can Mads Mikkelsen float Carlsberg’s mea culpa?

It’s quite brave of Carlsberg to tell us that the beer it’s been flogging in the UK all these years – probably the best beer in the world, ho ho – is crap but they are. Now they’ve been doing ...

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GM and MRM/McCann launch Certified Story Time

The global car industry’s in trouble so the biggest car manufacturers are trying all manner of wheezes to spark it into action. One of the problems is that people have finally wised up to the phenomenal depreciation of cars once ...

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Branded by Geronimo scores for Kompany comeback

Vincent Kompany of Manchester City fame is back off to Anderlecht, where he started his career, as player-manager. Good luck to the estimable Kompany but he may find the dual role a touch taxing, as other famous names have before ...

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BETC constructs epic break-up for Lacoste

More Gallic flair, this time from the BETC Paris ingenuity factory for Lacoste. “Crocodile Inside” is the somewhat gnomic title. Don’t try this in what’s left of your home. Should engage a jury somewhere or other. Advertising that speaks for ...

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Apple wins Cannes Lions Creative Marketer prize

Apple has been annointed Cannes Lions Creative Marketer of the Year for the first time. Cannes Lions MD Simon Cook says: “The company’s marketing and communications consistently showcases creative excellence. Apple Inc. has created a culture that drives marketing strategies ...

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Emma de la Fosse of Digitas: my Top Tips for Cannes

Emma de la Fosse is chief creative officer of Digitas UK My tips for Cannes can be divided into two parts. We’ll continue to see a continuation of the trend towards brands taking a stance on moral or political issues ...

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