News

Even the Olympics can’t inspire dismal Samsung

Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...

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S4 Capital raises £400m takeover fund

The big ad holding cmpanies will be revealing their half time 2021 numbers soon so it’s no surprise when a missive from Sir Martin Sorrell’s S4 Capital pings in. This time it’s to tell us that the digital-first group is ...

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Havas takes diversity route for Aston Martin

Aston Martin has had a somewhat chequered debut as a public company and new F1 entrant but, under the part-ownership of Canadian businessman Laurence Stroll (his son is one of the F! drivers) it’s making a plucky attempt to get ...

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MAA Ad of the Week – ‘Super. Human’ from 4Creative

A new feature and what better way to kick things off than 4Creative’s “trailer” for Channel 4’s coverage of the Paralympics – ‘Super. Human.’ From creative team Scott Taylor and Andy Shrubsole, directed by Bradford Young. Not everyone gets the ...

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Co-op takes recycling lead- even if it’s part of the problem

As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate change is on more people’s minds. Less ...

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Now New Commercial Arts wins first charity account

The new business machine that is New Commercial Arts rumbles on: now it’s won charity Alzheimer’s Society following a competitive AAR pitch. In its short life NCA has won Halifax, Moneysupermarket, Vodafone international, Uber and Zurich customer experience and a ...

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