News

Argos goes for long form AI makeover from Ogilvy

Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...

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Leaky Thames Water goes to VCCP

VCCP has won Thames Water in a six agency pitch, taking over from M&C Saatchi. M&C keeps some data work. There can hardly be a more challenging client in the whole of the UK. Thames Water is under fire for ...

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Very celebrates Christmas in autumn – but have they missed a trick?

How should brands approach Christmas this year? Retailer Very has decided that going early is the best option — perhaps to try and get a share of people’s money before it runs out. This campaign by Grey has a family ...

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IPA reveals its Effectiveness winners – but where are the great ads?

The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already won its Effectiveness Awards Grand Prix for its work for Cadburys over four years – and now it’s announced its ...

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