News

Budweiser hails first Major League baseballer in Spike Lee film from Isobar

Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. ...

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Grey Consulting moves up a notch with Makerversity deal

Nobody quite knew if Grey Consulting was a real world bid (or just somewhere to park a CEO) when it was announced about a year ago but it’s just struck a deal with an entity called Makerversity, described as a ...

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DDB goes back to the future to recapture glory days

Omnicom agency DDB is changing its visual identity to mark its 70th birthday, harking back to its distinguished inception as New York’s most creative agency, the NYC equivalent of the UK’s Collett Dickenson Pearce, many of whom were inspired by ...

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Mastercard’s Raja Rajamannar named new WFA president

Mastercard CMO Raja Rajamannar is to succeed RBS CMO David Wheldon as president of the World Federation of Advertisers (WFA) which represents most of the world’s top marketing companies. Pepsico SVP global public policy and government affairs Philip Myers becomes ...

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Is slimming down WPP cooling on China joint venture?

Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the ...

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Apple TV+ launches with a whimper

AppleTV+ has finally made it on the world stage after years of “will they, won’t they?” But does the world actually need yet another streaming service? Apple maintains it does in this introductory film although some of us might say ...

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Ex-David duo launch fast-expanding GUT in Brazil

Here’s an interesting agency newbie, GUT (we usually frown on capped-up agencies but maybe they deserve it) is opening in São Paulo, its third office opening in a year after Miami and Buenos Aires. GUT was formed by David co-founders ...

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Pols and Mecklenburg set up new agency Truth & Spectacle

Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy” called Truth & Spectacle, named after an observation by legendary film director Stanley Kubrick. Mecklenburg, a former MD of agency ...

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US brewing giants take their joust from Super Bowl to court

Been trying to avoid this one – who really cares if certain beers contain corn syrup, or rice perhaps. But brewing rivals MillerCoors and Anheuser-Busch clearly do and the former is suing the latter for..hmm…saying Miller Lite contains corn syrup ...

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