News

Saturday Night Live enters Gillette fray

Gillette’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists and some other brands are concerned. We’ve already had Egard Watches’ spin on it and Saturday Night Live has entered ...

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BP steps carefully back onto the global ad stage

It’s nearly ten years since BP found itself in the mire after the Deepwater Horizon disaster in the Gulf of Mexico but now the oil giant (these days they’re energy giants of course) is stepping carefully back onto the world ...

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Target drops Deutsch, may mean more for Mother

Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of ...

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Decathlon offers road safety for skiers

We’ve all been reminded recently of the hazards that can attend skiing but the slopes will now be busier than ever regardless. So here’s a neat product demo for sportswear outfit Decathlon from French agency Rosapark. Why didn’t someone think ...

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Droga5 unveils new sales pitches for Barclaycard and Letgo

Good to see that Droga5 on both sides of the Atlantic is doing its bit to oil the wheels of commerce in these straightened times. So from London we have its debut work for Barclaycard, first up by showing how ...

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Egard Watches cashes in on Gillette ad rumpus

Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. ...

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