News

New Gillette UK campaign hits an identity crisis

Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from ...

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Krow adds sporty Fiat brand Abarth

FCA (which owns Fiat and Chrysler among others) has appointed krow to handle Fiat’s sporty Abarth brand in the UK. Krow has worked on Fiat for 12 years. Fiat & Abarth UK brand communications boss Gerry Southerington says: “We’re thrilled ...

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Sky kicks off biggest UK creative pitch of the year

Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the ...

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Peggy’s perfect recipe for pitches

Much chatter in adland about pitches, the time, expense and futility of much of it. Met an agency boss the other day who fulminated about the role of intermediaries – what do they contribute? Their all-encompassing involvement doesn’t seem to ...

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New Confused.com direction change leaves us none the wiser

“Don’t be confused. Be Confused.com” is the new message from the UK price comparison site, dispensing with the services of funny man James Corden after two years and a number of campaigns through Karmarama. Karmarama is still on the case, ...

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Aretha Franklin lit up some ads too

Queen of soul Aretha Franklin (for once such an epithet is more than deserved) has died at 76. She appeared and sang in a few ads over the years including both Coke and Pepsi. Here’s less than thirty seconds of ...

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McCann fends off the US Army one more time

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

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Audi takes time out from gangster mayhem with a foot rub and champagne

Audi’s a big account for BBH, one of the ones that made its creative reputation and still spending cheerily away after all these years. ‘Clowns’ was a big hit of 2017 and new one ‘Escape’ continues the good work, showing ...

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