News

Paris-based Criteo must be the first ad tech firm to splash out the dollars on a Super Bowl ad. The company, which describes itself as the “commerce media platform for the open internet,” is running a lively, if somewhat mystifying, ...

Independent communications consultancy Harbour Collective has been appointed as strategic and creative partner for London-based fintech Soldo. Soldo, launched in 2015, is a spend management tool that combines a web platform, mobile app and pre-paid cards to help businesses control ...

When you get to the bottom of a pack of Pringles you tip it up, don’t you, and the last one falls out. Not so according to the Kellogg’s brand in this year’s Super Bowl effort from Grey New York, ...

Mother London has wasted no time in replacing its recently departed chief creative officers, Ana and Hermeti Balarin, who are now at Wieden + Kennedy Portland. Felix Richter, the co-CCO of Droga5 New York, where he has worked for the ...

The UK’s Advertising Association (AA) is spearheading an export drive with the Department for International Trade (DIT) to try to boost UK adland’s sales aboard. Previous (virtual) effort are said to have increased UK ad business in China by more ...

Omnicom followed rival Publicis with a strong bounce-back in 2021: In Q4 worldwide revenue was up 2.6% to $3.85bn and organic revenue grew 9.5%. For the full year organic revenue was up by 10.2% (roughly the same as Publicis) and ...

Vegan alternatives are made to look pretty appealing in VCCP Media’s campaign for Violife, which swaps out the word “cheese” and uses “change” instead. Anyone for a “Changeburger” or “changecake”? The “Change your cheese” campaign, which was put together by ...

Train travel can be a nightmare, but Trainline claims to have found the solution and after a competitive pitch, has enlisted Mother London to spread the word. The agency’s first campaign for the brand uses comedy to emphasise how easy ...

Tech stocks may have taken a pounding as the world comes out of the pandemic but new figures from WARC show that Alphabet (Google), Meta (Facebook and Instagram) and, increasingly, Amazon, are tightening their hold on the global ad market. ...