News

The most inspiring new influencer marketing campaigns

Just a couple of years ago, the only influencers worth reaching out to were big media personalities, movie stars, pop icons, and TV show hosts. But this has all changed with the advent of social media and platforms such as ...

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Publicis weathers first half 2020 Covid storm – US is a second half worry

Publicis Groupe, the first of the big ad holding groups to report half-time 2020 figures, is weathering the Covid storm reasonably well it seems. Reported net revenue was up 9.7% in H1 with a big contribution from newly-acquired data business ...

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Virgin Hotels offers to save your marriage, post lockdown

This campaign from Joan Creative in New York is a tongue-in-cheek sales pitch for post-lockdown escapes, featuring some funny references to the trials we have all been put through by Covid-19. A plummy British voiceover tells us that, whether you’re ...

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Music scores for Mercedes-Benz’s online showroom

Music can still do the business for an ad campaign, as it clearly has for Mercedes-Benz’s new Online Showroom (a good idea in itself.) No idea who the agency is (new one Publicis?) but whoever exhumed Johnnie Taylor’s 1969 effort ...

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MAA blast from the past: GGT for Holsten Pils

Gold Greenlees Trott’s star burned brightly in the 1980/90s before it tried to be a stock market darling too. It eventually became part of Omnicom’s TBWA in London, as did just about every other agency in town. One of the ...

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Once mighty music mag Q joins Covid casualties

They said of the last great recession – the financial crisis of 2008 – that the succeeding low interest rate regime kept many businesses that should have closed on life support. So good old capitalism’s survival-of-the-fittest medicine didn’t work. No ...

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