News

Farage effect backfires for Campaign

Campaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea culpa today. She says the reaction from readers was overwhelmingly negative – making ...

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Puma first down the tunnel as football’s tidal wave begins

The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourmi, hymning the style and swagger that make up ‘the flow.” ...

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China Airlines and Leo Burnett rack up global viral winner

Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells ...

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Cantona joins anniversary space race for Kronenbourg

Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and ...

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TV marketer Thinkbox appoints Mother to prestige account

Thinkbox, the UK commercial TV marketing body, has appointed Mother to its creative account. Mother takes over from The Red Brick Road which handled Thinkbox for its first 12 years. Media stays with MediaCom. Thinkbox marketing director Andrew MacGillivray says: ...

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4Creative aims for the moon with disability cast

Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a ...

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Montezuma picks St Luke’s as first agency

St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the client. Founded in 2000 Montezuma’s now has a growing network of shops including Brighton, Kingston, Chichester, Winchester and Spitalfields in ...

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Talon: realising our AdTech investment in Out of Home

As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) ...

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IPA Bellwether shows marketers uncertain about the future

Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, ...

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