News

St Luke’s beats three to Heathrow account

Under-fire Heathrow airport has appointed St Luke’s as its lead creative agency following a four-way pitch handled by Observatory International. Heathrow’s last major advertising was through Havas. Heathrow has been widely criticised for post-pandemic baggage handling problems which have resulted ...

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Recipe wins New York Bakery from Now

Recipe has won New York Bakery from Now in a pitch also involving Quiet Storm. Now handled the business for eight years. New York Bakery claims to be the UK’s leading bagel brand. NYB head of marketing Christina Honigfort says: ...

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MullenLowe wins Co-op customer content and digital

MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky Generals. MullenLowe will lead all digital and content planning and execution for campaigns and ecommerce across Food, Insurance, Funeralcare, Legal ...

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HP plays catch-up with ‘Work Happy’

It’s not that long ago that HP (or Hewlett-Packard as was) was a world tech leader. But it got rather left behind by Apple and co. following some disastrous deals and a failure to detect how mobiles were transforming the ...

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Customer experience boosts Dentsu – but what is adland’s latest goldmine actually doing for customers?

Dentsu brought up the rear this year among big ad holding companies, following its peers more or less with Q2 organic growth of 8.2%. Interestingly it chose to highlight its Customer Transformation & Technology division, which grew 22.5% year on ...

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