News

ASA bans The&Partnership’s Toyota ad for encouraging dangerous driving

A national newspaper ad for Toyota by The&Partnership has been banned by the Advertising Standards Authority for condoning and encouraging irresponsible driving. The ad is for Toyota’s GR Series, which is built on knowledge and technology developed for its Gazoo ...

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Former AMV BBDO boss Sarah Douglas re-emerges at star client Essity

Sarah Douglas had an odd reign as CEO of AMV BBDO, the agency won buckets of awards, mainly but not exclusively for client Essity with numbers like ‘Viva La Vulva.’ But the agency, for decades the UK’s biggest creative agency ...

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Carlsberg celebrates 30 years with Liverpool

Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s worked out pretty well for both sides. Whatever next – loyalty in football? The campaign, ‘Forever Fans, is directed by Tore Frandsen for by The Network agencies Worth ...

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Publicis adds to APAC laurels with Standard Chartered win

New business seems to have slowed somewhat following the flurry of post-pandemic pitches but Publicis has won more than its fair share over the last couple of years, now landing Standard Chartered AOR creative duties. The business moves from Omnicom’s ...

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Paddy Power ups its creative game in Droga5’s new ad

Gambling companies are coming under increased fire for bad practice – Ladbrokes’ owner Entain was fined £17m this week – but their advertising seems to keep getting better. Maybe it’s a last hurrah before the regulators get heavy, but Ladbrokes ...

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MAA Ad of the Week: Ladbrokes ‘Rocky’ from Neverland

Should agencies do gambling ads? Most of them do – adam&eveDDB studiously declined although it does handle the National Lottery (worth more too.) Most agencies work on the barrister ‘taxi rank’ principle, you take on the next case (money allowing ...

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Dentsu claims new VI service can unlock the metaverse

Dentsu Creative is launching what it calls the first virtual identity service that provides brands with a virtual face and personality across multiple platforms – Dentsu VI. Yes, it’s that metaverse (again, sort of) dreamed up by Dentsu Singapore. Dentsu ...

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Can Rocky “future-proof” Ladbrokes advertising?

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. Ladbroke Coral’s line is ‘Let’s Play together,’ ...

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