News
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MAA Ad of the Week: ChatGPT from Isle of Any
NYC’s newest indie on the block Isle of Any has made a flying start with debut work for the New…
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Next 15 merges House 337 and Elvis
Quoted marcoms group Next 15 is merging House 337, formerly Engine and before that WCRS, with Elvis in a new…
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Sprout Social: How brands can amplify social media’s TV fandoms
by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance…
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NCA wins Financial Times creative
New Commercial Arts has won the The Financial Times creative account in a pitch against Joint and VCCP. FT consumer…
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Ad favourite David Beckham hits financial winner
It’s easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it’s instructive to follow…
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Mother LA blows up star egos for Electronic Arts’ Battlefield 6
It’s not the obvious thing to do once you’ve gathered a cast of celebrities ranging from actor Zac Efron and…
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More big pharma upheaval: Haleon drops IPG for Publicis and WPP, Kenvue reviews
Haleon, the consumer health business spun off from Britain’s GSK, has dropped IPG from its creative roster and consolidated with…
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IPA leads creative fightback against the ‘tsunami of AI slop’
A big effort by the ad industry to hold back a “tsunami of AI sameness” is underway. It’s being led…
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Leagas Delaney hires new head of design
Leagas Delaney has hired AMV BBDO designer Chris Chapman as its new head of design. Chapman will re-unite will Leagas…
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