News

AMV pushes Unilever’s Sure to new sweaty limit

Will this one appeal to Fundsmith’s Terry Smith, who famously belaboured Unilever for trying to find a purpose in everything – even Hellmann’s mayo? For Sure deodorant which has been telling us that ‘It won’t let you down’ since at ...

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KFC goes back to basics in Mother’s ‘first bite’ campaign

KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to brand basics in a campaign that is hoping to bring in new customers as well as appeal to existing ones. ...

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Droga5 London boss Scott takes charge of Accenture Interactive

Accenture Interactive is becoming more like its biggest acquisition Droga5 with David Droga as global CEO and now Droga5 London CEO Bill Scott (below) succeeding former Karamarama boss Ben Bilboul as MD of UK and Ireland. Accenture says: “With Bilboul’s ...

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Ciesco: M&A booms in early Q1 2022 but falls back in March

Specialist M&A firm Ciesco reports a 17% volume increase in deal activity in the first quarter of 2022, with the digital agency sub-sector up 72% on 2021. The quarter includes a 48% January increase but a decrease in deal volume ...

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Making ‘worthy’ funny: Mother for Lumo and Rosa Paris for Greenweez

Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have created a new campaign that introduces the concept of ‘flight shame’ as a way to get people to ditch planes ...

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New Commercial Arts expands in the right direction

These days running an agency isn’t as straightforward as it used to be. New Commercial Arts, the agency formed by adam&eve founders James Murphy and David Golding received some stick in certain quarters for being “four white men” (Murphy and ...

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Paws appoints Matt Edwards’ BigSmall without a pitch

BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and Ben Cleaver (Blue Marlin NY) has won the pan-European Paws pet care account without a pitch. A new TV, radio ...

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