News

St Luke’s debuts for Mail Group’s i

We’ve yet to see anything of note from St Luke’s for the Daily Mail and Mail on Sunday but it’s debuting for stablemate the i, highlighting its “open-minded journalism and objective approach to news.” Better think of something different for ...

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Pixel Artworks’ Gavin MacArthur picks his Desert Island Ads

Gavin MacArthur is senior creative director at Pixel Artworks. Desert Island Ads Here I am ‘trapped’ on a desert island (most likely very happy to continue on the summer of sunshine in all honesty) with a mojito thinking back at ...

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The Co-op Bank calls out banks that finance climate change

A new campaign from Dentsu Creative lifts the lid on fossil fuel finance with a message about the climate-unfriendly behaviour of many banks — in contrast to the Co-operative Bank, which hasn’t financed fossil fuel production for 20 years. The ...

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KFC threatens legal action after Mbappé pulls out of French team photoshoot

Star French footballer Kylian Mbappé has refused to turn up to a photo shoot organised by KFC, one of the French Football Federation’s official partners. He reportedly doesn’t want to endorse fast food or gambling. KFC is considering legal action, ...

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New Commercial Arts debuts for Not On The High Street

Not On The High Street is trying to turn itself into an all-year resource, as opposed to traditional “gifting occasions,” in the debut campaign from New Commercial Arts. The new theme is ‘Celebrate Life.’ Not On The High Street – ...

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Masterly inactivity should be new culture secretary Michelle Donelan’s motto

New UK Culture Secretary Michelle Donelan (below) says the Government will “reconsider the business case” for privatising Channel 4. That shouldn’t take long as there isn’t one. Former culture secretary Nadine Dorries, a heightened example of former PM Boris Johnson’s ...

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Is Waitrose aiming at the right targets?

Waitrose is making its bid in the frighteningly competitive food market with a new campaign plugging its eco-credentials, happy animals, satisfied suppliers and, of course customers – who don’t much resemble Waitrose’s legendary middle class lot. Maybe the latter are ...

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Marketing group MSQ reports strong full year growth

Marketing group MSQ has capped a good year with 57% revenue growth to £91.3m and EBITDA profit up 51% to £11.4m. MSQ owns The Gate, Walk-In Media and MBAstack plus outposts in North America and the Far East. CEO Peter ...

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