News

HSBC and Purplebricks: poles apart in the persuasion game

HSBC, one of the world’s biggest banks, has a new “purpose,” you’ll be pleased to hear: opening up a world of opportunity. Thought bankers’ purpose was to make as much money as possible to buy a house in the country/yacht ...

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ASA ‘shines regulatory spotlight’ on the environment

The Advertising Standards Authority’s remit seems to be growing by the day, and now it is tackling the issue of greenwashing, with new guidance to “shine a greater regulatory spotlight” on ads that mislead consumers about companies’ environmental credentials. It’s ...

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Instagram puts on its best face in new global campaign

When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its ...

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Uncommon creates dark family drama for new B&Q spot

This one starts off rather tragically, with a single dad in a deep funk because his house, and by implication his life, is slowly falling apart. But the procrastination stops when a crack in the wall whispers “later means never,” ...

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Jessica and Zac time travel for Dubai Tourism

Are you gripped by Jessica Alba and Zac Efron’s adventures in Dubai for Dubai Tourism, courtesy of Mother? Here’s their latest adventure – a bit dark, it’s back to the 1950s, complete with biplane while Jessica gets to sit on ...

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VCCP hires Rob Sellers as new head of retail practice

Rob Sellers escaped Grey to help set up Engine’s Growth Studio only a year ago, but the new division was rolled into its Experience & Innovation practice in April and now Sellers has joined VCCP in a new role as ...

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WPP’s Wavemaker hires strategy head from Verizon

WPP media agency Wavemaker has lured Verizon head of strategy Monica Majumdar (below) to be its UK head of strategy. Her responsibilities include new business. At Wavemaker she will report to CSO Verra Budimlija. Before two years at Verizon she ...

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