News

Beats by Dre’s newbie with DJ Kerwin Fost is getting loads of attention, maybe because it seems a kind of hybrid metaverse number with Kerwin exploring a metaverse-style universe (if you can have one of those) for Beats’ new Cosmophones. ...

What can you say about a zero alcohol beer that’s not very strong in its original guise? Peroni’s agencies Trouble Maker and Unbound Creative have gone for a good way to start relationships – at least there’ll be none of ...

Thought Sir Martin Sorrell had been strangely quiet recently. One reason would have been that he was waiting to announce S4Capital’s 2021 financial results, due today. But just before 4pm, the go-go digital marketing services group, built around the Media.Monks ...

Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. ...

Must be the Great Resignation. Engine Creative (formerly WCRS) stalwart Billy Faithfull (below) is to leave the agency after 15 years. Engine being sold to Next 15’s ODD. CCO Faithfull says: “Since mid 2021, I have been discussing with the ...

Droga5 London is continuing its extensive tour of history for Amazon’s Alexa, this time it’s back to (a version of) The Wild West following forays to Pompeii among other places, with the indomitable Alexa helping a lady who’s hard of ...

Long-running campaigns seem few and far between these days (is it because media planners keep changing the goal posts?) but this one from Qantas is positively venerable, at least 12 years. But Aussies clearly still love the old country (even ...

Talent churn is now the biggest concern for marketers and media leaders when it comes to having the right teams in place in-house and at agency partners, according to new research by ID Comms’ 7Ts Global Research Project. In 2016, ...

Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which shows that the percentage of employees from a non-white background is estimated at 18.3%, up almost 20% from the 15.3% ...