News

Lucky Generals debuts for Gym Group with ‘gymtimidation’

With Lucky generals you nearly always get an idea (most of which work) and its debut for The Gym Group has what might be a winner in ‘gymtimidation’ (bit of a mouthful obviously.) The premise being that going to the ...

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Morrisons reviews creative account as it charts tricky-looking post-buyout future

Morrisons, recently displaced as the UK’s fourth-biggest supermarket group by Aldi, is reviewing its creative account at Publicis.Poke (an amalgam of Publicis with its digital agency.) Morrisons is now owned by US private equity group Clayton, Dubilier & Rice which ...

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MAA Ad of the Week: Ineos handwash from The&Partnership

The&Partnership doesn’t always get the credit it deserves for trying to up its creative game. The agency is best-known perhaps for its formidable client retention abilities – it recently held on to British Gas creative (which it began handling at ...

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Creative Vega moves in at Ogilvy and Coca-Cola’s OpenX

The trend for big ad holding companies to hire client-specific creatives continues with Guillermo Vega, former CCO of Saatchi & Saatchi in London and before that senior at 72andSunny and Wieden+kennedy, as Ogilvy’s global creative lead on Coca-Cola, now ensconced ...

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MAA blast from the past: the first (and best?) iPhone ad

Apple is beginning the annual task of getting us to part with our money for the latest iPhone (14), which, as always, is bigger, better (maybe) and does lots of things you’re never likely to want to do. In the ...

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