News

Sir Martin Sorrell’s S4Capital takes more heavy fire

S4Capital’s share price headed sharply downwards this morning following a good kicking in the influential UK Sunday Times yesterday (subscription required.) ‘How chaotic accounting engulfed Sir Masrtin Sorrell’s S4 Capital empire’ was the headline, referring to the essentially book-keeping problems ...

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WPP’s new Coke agency Open X wants the world to sing along with Sprite

Coca-Cola appointing WPP as its lead agency for just about everything last year was probably just about the most significant account move and the mighty resources of WPP’s newly-minted Open X team have now produced a new global “platform” for ...

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Helen Mirren and Richard E Grant in new Cadbury campaign

First we get Judi Dench in NCA’s MoneySuperMarket ad, and now two other fine British actors — Helen Mirren and Richard E Grant — are in VCCP’s new campaign for Cadbury. Mirren and Grant’s appearances are only fleeting, and the ...

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New Commercial Arts debuts for Alzheimer’s Society

London newbie New Commercial Arts is hitting its stride now, a blockbuster with Judi Dench for MoneySuperMarket and now its Alzheimer’s Society debut in Dementia Action Week. The line is: “It’s not called getting old it’s getting ill,” underlining that ...

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MAA Ad of the Week: British Gas Energy Trust from T&P

This one’ll cheer you up. The&Partnership for British Gas Energy Trust promoting its helpline for people who can’t afford to keep the heating on as energy prices (including British Gas charges) go through the roof. A hostage to fortune if ...

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Former Wieden+Kennedy creative chief DeCourcy joins Snap

Snapchat is redoubling its efforts to take on Facebook-owned Instagram and TikTok and has hired former Wieden+Kennedy star Colleen DeCourcy as its chief creative officer (CCO.) Former W+K CCO and president DeCourcy (below) says: “At Snap I’ve met a thoughtful ...

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Engine back on the Green Flag case with ‘Only the best..’

Engine Creative, still waiting to see what it’s going to be called under Next 15 ownership, retained the Green Flag roadside assistance business recently although Churchill departed to join Direct Line at Saatchi & Saatchi. Now it’s back with a ...

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