News

Laurence Green: why Burberry’s in-house triumph has a stark lesson for agencies

Back when the interweb first knocked meaningfully on advertising’s doors, some of adland’s more optimistic commentators hoped this might herald a new golden age of creativity. If advertising could now be shared (participated in, even) there was surely a new ...

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Tesco’s Alessandra Bellini is new AA president

The UK’s Advertising association has a new president, Tesco chief customer officer Alessandra Bellini. Bellini (below) takes over from former Unilever CMO Keith Weed who’s finished his three-year stint. Bellini, who will work with AA chair Philippa Brown of media ...

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MAA Ad of the Week: Apple’s musical history

Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort. Agencies often blather on about ‘storytelling’ but this is a real story: 45 ...

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Ad Net Zero launches ‘essentials certificate’ training scheme

As COP26 gets underway, the ad industry continues to do its bit, thanks in large part to a coalition of the Advertising Association, ISBA, and the IPA, whose Ad Net Zero initiative is now introducing a training certificate for all ...

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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon

WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated ...

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Does Mother’s Dubai epic need a new character?

Are you following Mother’s Jessica Alba/Zac Efron saga for Dubai Tourism? Here’s the latest instalment anyway – filmed in that peculiar half light you get in Dubai. Out star thesps are giving it their all, no doubt. What it maybe ...

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Publicis tipped to land Facebook global media

Publicis Media is being tipped as the favourite to win Facebook’s global media account, up against Dentsu and Havas. Former agency WPP’s Mindshare declined to repitch. Facebook, thought to be planning a big brand makeover including, possibly, renaming the whole ...

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Forrester: will 2022 see freshly empowered marketers?

Forrester Research has revealed its marketing predictions for 2022, which it describes as “bold calls to push the limits and challenge the market rather than state obvious trends already in the works.” Actually some of the headline ones are already ...

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