News

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

One of the UK’s highest profile marketers, known for her commitment to diversity and inclusion, Syl Saller has is retiring from the her role as chief marketing officer at Diageo, where she has worked since 1999. Saller started out at ...

Guinness is never one to let a topical opportunity – however grim – slip and it scored a social media success with this image of a stay-at-home Guinness. Only it wasn’t “official” Guinness at all, it’s the creation of freelance ...

The challenge for Pay TV Pay TV platforms face a dual threat from SVOD (streaming) services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower ...

More creativity in the land of Coronavirus, St Luke’s top creatives Richard Denney and Al Young have created a new logo to be shared on social media, Stay Home Now (SHN) which is simply the existing NHS (National Health Service) ...

Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And ...

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...