Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...
Read More »MAA Ad of the Week: Working with Cancer from Publicis
Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...
Read More »BMB wins LTA Youth tennis lead creative role
UK tennis governing body LTA (Lawn Tennis Association) has appointed BMB as lead creative partner for LTA Youth in a mission to get more children playing tennis. This is a hardy perennial as the Wimbledon summer tennis tournament appears on ...
Read More »The&Partnership fights for trans inclusion with charity collective
A Stonewall-led collective of 21 LGBTQA+ charities is fighting to raise awareness of the harm that conversion therapy causes. The&Parntership has got on board, with a new film in support of a full ban on conversion therapies, including for trans ...
Read More »Krispy Kreme’s lightbox brings joy – and low cal doughnuts – to Salford
Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...
Read More »M&C wins global English language testing brief
M&C Saatchi rather specialises in official-sounding bodies and it’s won another tongue-twister, The International English Language Testing System (IELTS.) IELTS, which works with The British Council and Cambridge University, claims to be the leading standardised test of English language proficiency ...
Read More »IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so far – back at the UK coalface it seems as though 2023 may not be the car crash many feared, ...
Read More »ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...
Read More »Reese’s Peanut Butter Cups appoints Mother and puts peanut butter in everything
Mother has won Reese’s Peanut Butter Cups, part of Hershey’s portfolio of brands, after a competitive pitch at the end of last year. A new UK campaign is all about Reese’s impulse to put peanut butter in stuff, and invites ...
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