News

Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

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Sorrell reckons virus will “accelerate digital transformation”

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

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Atomic wins VW-backed used car operation heycar

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

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Syl Saller steps down as Diageo’s chief marketing officer

One of the UK’s highest profile marketers, known for her commitment to diversity and inclusion, Syl Saller has is retiring from the her role as chief marketing officer at Diageo, where she has worked since 1999. Saller started out at ...

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St Luke’s duo try to help out by putting NHS into reverse

More creativity in the land of Coronavirus, St Luke’s top creatives Richard Denney and Al Young have created a new logo to be shared on social media, Stay Home Now (SHN) which is simply the existing NHS (National Health Service) ...

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From Coca-Cola to Ocean Outdoor: brands try to battle the virus

Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And ...

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Homebase bets on sunshine, sometime

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...

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