News

Is something up at JWT? Everyone is expecting a big announcement from new WPP CEO Mark Read soon and, among the favoured candidates is a merger of one of WPP’s creative networks with a digital one, either Wunderman or VML. ...

More football, where would creative agencies be without football? Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable. So ...

Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more. As Champions League sponsor it has lots of opportunities to show people ...

When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an ...

As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of ...

If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be the major factor determining where the advertising money goes in future. Impartial, well-funded news was always supported by advertising revenues ...

Adam&eveDDB doesn’t just do emotion, as in its recent debut for the National Lottery, but it’s rather good at simplicity too – one might even say the ‘brutal simplicity of thought’ so beloved of M&C Saatchi. The two aren’t mutually ...

Is more changing of the guard afoot among the holding companies? Campaign reckons that Interpublic CEO Michael Roth (below) has told the board he’s planning to step down (Roth is 72 and due to retire at 75) and notes that ...

Wieden+Kennedy has been shuffling the deck chairs in Portland although in its case the liner seems to be sailing serenely on. CCO Colleen DeCourcy and Tom Blessington, who’s returning to the agency after a year at YouTube, are its new ...