News

S4Capital’s executive chairman Sir Martin Sorrell (he really wants us to remember the executive bit) is bestriding the business world like a mini-colossus, as if nothing has changed from his WPP days (except he always works in a plug for ...

Is Droga5 the not-so-secret weapon that will propel Accenture Interactive into the global elite of creative networks? Kimberly-Clark thinks so anyway, moving the bulk of its worldwide baby and child care creative business out of WPP into Accenture and citing ...

We haven’t seen much from the fashionistas so far this Christmas but here’s Spanish luxury house Loewe out of the blocks with a film by Nina Gantz through Blinkink. for its ready to wear and accessories collection, inspired by English ...

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

In its long stay at AMV BBDO Sainsbury’s used to go toe to toe with John Lewis at Chrstmas, most notably its Great War drama in 2014, celebrating the 1914 Christmas truce. It’s pushed the boat out a bit this ...

Geico has used TV economically but consistently to flog insurance in the US for years and Allstate does too, with its ‘Mayhem’ series featuring Dean Winters from 30 Rock. Now Winters is teaming up with 30 Rock’s star Tina Fey ...

Myer in Australia is rather like its version of John Lewis and it’s taken a leaf out of the John Lewis playbook with this year’s teary Christmas offering from Clemenger BBDO. To our young heroine it looks like Christmas is ...

Renault Clio ads are perhaps more famous than the car deserves, ‘Papa and Nicole’ (borrowing its theme from a porn film, or so legend has it) still resonates and then there was ‘Va Va Voom’ of course. Anyway the Clio ...

When someone tots up the amount of new business won by the holding companies in 2019 – in the guise of ‘research’ no doubt – Publicis Groupe will likely be top with a number of, on the face of it, ...