News

Cannaray, which sells CBD wellness products and medical cannabis, has launched a major TV campaign — which it claims is a UK first for the product — in a bid to grow CBD into a major FMCG category. Claudia Winkleman ...

Adam&eveDDB is collecting quite a menagerie: its ‘Love that feeling’ dog for the AA has become a viral wonder, there are all those nags for Lloyds Bank and now we have a skateboarding turtle for rail operator Avanti West Coast. ...

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...

The art of the sell on social media is often about time-sensitive offers, but VCCP and Cadbury’s have taken this to a new level with a limited edition Wispa Gold Hazelnut bar that is being sold as an investment opportunity ...

The government has been persuading 18 year olds to get vaccinated by talking about night clubs and living their best lives, but the ads targeting 16 and 17 year olds are altogether more gloomy, focusing on the debilitating effects of ...

Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency ...

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

Motorway.co.uk is one of the many used car sales sites that has launched in the last couple of years, but this ad by Wonderhood Studios should make it stand out from the pack. The brand’s chief marketing officer is Lloyd ...

David Droga (below) has been annointed as the new CEO (and creative chairman, of course) of Accenture Interactive, the consultancy-owned marcoms group that acquired D5 in 2019. He succeeds Brian Whipple who’s retiring. The move is, presumably, a sign that ...