News

Checkatrade aims to find you a reputable tradesperson by checking and the like. Now, in its own words, it’s trying to turn “awareness into usage” via new agency Hughson & Merton – refugees from Mother and 101 – and media ...

Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all ...

WarnerMedia has joined the effort to battle Covid-19 with an ad that has something for everyone. Whether you are into action movies, comedy, or Hollywood classics, there’s a digitally masked-up movie character in here for you, as fictional heroes cleverly ...

Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for ...

As many people write the obituaries of Madison Avenue-style creative agencies, where’s the magic sauce to get clients excited about creativity – as opposed to paying lip service to it? Charisma has always been a key creative agency component, albeit ...

Rocky Flintstone, creator of popular podcast “My Dad Wrote A Porno,” has teamed up with mortgage provider Habito to write an erotic novel. This unexpected alliance has been brokered by Uncommon, for a new campaign that promises to “put the ...

Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed ...

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...