News

Now Avanti West Coast joins Adam&eveDDB’s anthropomorphic assembly

Adam&eveDDB is collecting quite a menagerie: its ‘Love that feeling’ dog for the AA has become a viral wonder, there are all those nags for Lloyds Bank and now we have a skateboarding turtle for rail operator Avanti West Coast. ...

Read More »

Channel 4 claims first with programmatic deal for All 4.

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...

Read More »

NHS uses scare tactics to get 16 & 17 year olds vaccinated

The government has been persuading 18 year olds to get vaccinated by talking about night clubs and living their best lives, but the ads targeting 16 and 17 year olds are altogether more gloomy, focusing on the debilitating effects of ...

Read More »

MAA Ad of the Week: adam&eveDDB for International Paralympics

Has to be this one: yes, it’s a great brief with loads of guaranteed global airtime for a cause that everyone surely supports. But moving away from the predicted “more brave heroes” schtick is a brave move from the agency ...

Read More »

Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

Read More »