News

Are ads about ads a good idea – especially when they’re 15 minutes long? Antoni Berlin is venturing down this fraught path with an ambitious offering for the launch of Mercedes’ new GLC, its mid-to-top SUV, with a commercials shoot ...

Charity Underexposed Arts is following up its famous ‘Peckham portraits’ with a new Amazon-sponsored series from agency Neverland featuring Black British creatives, cultural contributors and activists. The aim is to encourage more black participation in culture generally by showing people ...

By Nick Swimer and Keri Bruce. The issues of the programmatic ecosystem are well-known within the industry. A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed ...

Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs themselves seem to teeter on the brink much of the time. Instagram is yet another source of revenue – Man ...

Pernod Ricard’s Malibu is off in pursuit of that elusive Gen Z with a global refresh by Wieden+Kennedy leading to a new brand position: ‘Do Whatever Tastes Good.’ Which seems to cover the field; one of the aims is to ...

Most of WPP CEO Mark Read’s creative agency mergers seem to have gone reasonably well although VMLY&R, apparently performing well in the US, still sounds lumpy. Folding Grey (not so long ago quite a jewel in the WPP crown on ...

More from Nike’s ‘Never settle, never done’ campaign (another attempt to replicate ‘Just Do It?’), this time from Wieden+Kennedy London. Nike has often seen the agency at it its best, ‘Nothing beats a Londoner,’ now four years old is probably ...

The newspaper headlines are dominated by the downfall of Boris Johnson and his government, but turn the pages and a solution is at hand for out-of-work politicians — a job at KFC, where (unlike in Westminster) you’ll find “supportive and ...

VCCP has turned to a timeless and cost effective way to promote a product — put people in your merchandise and ask them to do the work for you. It helps if you recruit 1,000 friendly Australians for the job, ...