News

MAA Ad of the Week: Working with Cancer from Publicis

Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...

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BMB wins LTA Youth tennis lead creative role

UK tennis governing body LTA (Lawn Tennis Association) has appointed BMB as lead creative partner for LTA Youth in a mission to get more children playing tennis. This is a hardy perennial as the Wimbledon summer tennis tournament appears on ...

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The&Partnership fights for trans inclusion with charity collective

A Stonewall-led collective of 21 LGBTQA+ charities is fighting to raise awareness of the harm that conversion therapy causes. The&Parntership has got on board, with a new film in support of a full ban on conversion therapies, including for trans ...

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Krispy Kreme’s lightbox brings joy – and low cal doughnuts – to Salford

Gloomy January is upon us, but Krispy Kreme has come to the rescue with an interactive billboard that dispenses light therapy to passers-by in a bid to help combat seasonal affective disorder (SAD). The light-emitting billboard features some cheerful giant ...

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M&C wins global English language testing brief

M&C Saatchi rather specialises in official-sounding bodies and it’s won another tongue-twister, The International English Language Testing System (IELTS.) IELTS, which works with The British Council and Cambridge University, claims to be the leading standardised test of English language proficiency ...

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ASICS launches global Prime Video mind-sharpener film

Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...

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