News

Hughson & Merton debuts with Checkatrade

Checkatrade aims to find you a reputable tradesperson by checking and the like. Now, in its own words, it’s trying to turn “awareness into usage” via new agency Hughson & Merton – refugees from Mother and 101 – and media ...

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Harry Potter, Humphrey Bogart and Wonder Woman all mask up in Covid safety campaign from Warner Media

WarnerMedia has joined the effort to battle Covid-19 with an ad that has something for everyone. Whether you are into action movies, comedy, or Hollywood classics, there’s a digitally masked-up movie character in here for you, as fictional heroes cleverly ...

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Adam&eve deconstructs poster for Marmite Dynamite

Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for ...

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Bouygues and BETC put Valentine’s Day scrolling to bed

Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed ...

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Interpublic inches ahead of rivals in 2020

Interpublic has announced its full year and Q4 2020 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 ...

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VMLY&R mines a praiseworthy cause for No7 – um, make-up

Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as ...

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