News

Coke changes platforms in search of ‘Real Magic’

Another day, another “platform,” this time it’s Coca-Cola with ‘Real Magic,’ the first time it’s changed platforms (as you do) since 2016. CMO Manolo Arroyo explains it thus: “Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet ...

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IAB: mobile and video drive spectacular UK digital growth

UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 ...

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Nuytemans wins top Ogilvy EMEA role

Ogilvy has a new EMEA CEO in Patou Nuytemans who succeeds long-serving Paul O’Donnell. O’Donnell is staying on as chairman. Nuytemans left) was global chief growth officer at the WPP agency, spanning its public relations, growth and innovation, advertising, health, ...

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GroupM forecasts bigger boom in UK ad rebound

WPP’s GroupM has upgraded its ‘This Year Next Year’ forecast for UK ad revenue, from a pretty spectacular 24% to 30%. This is due to stronger than expected growth in TV and digital. Mind you, the forecast was presumably prepared ...

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MAA blast from the past: Guardian’s ‘Three Little Pigs’/BBH

This was a big winner for The Guardian and BBH in 2012. Wasn’t wholly convinced at the time but it certainly bears up as the debate over fake news and all the other disagreeable aspects of online partiality cranks up. ...

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Cheetah Digital takes aim at “creepy” marketing directors

Cheetah Digital, an online ad platform, is siding with the angels as we prepare for a cookie-free future, running a campaign with actor Wayne Knight (Seinfeld etc) as “creepy marketing director Dennis” tracking people over the internet. This follow a ...

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WPP’s MediaCom wraps up global Bayer media win

WPP is doing pretty well in the current round of media reviews (don’t worry, there’ll be another next year) as is consultant MediaSense which handled pharma giant Bayer’s $800m global media review which has just landed at WPP’s MediaCom. MediaCom ...

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