Now that Cannes is behind us, it’s worth reflecting on what that was all about and what, if anything, we can learn from it. Cannes Lions festivals often blur into one but, coming off the back of a global pandemic ...
Read More »George Parker: everything is screwed… yes, everything.
Here in the US, with the overthrowing of Roe V Wade by the Fascist Supreme Court, many agencies and holding companies are instituting programs for employees living in MAGA “Moran” states to provide financial help and paid leave to travel ...
Read More »Peter Bordes: the irresistible rise of smart cities
From travel to tech to retail stores, everything is going smarter – even cities. Smart solutions help deliver valuable insights to decision makers while simultaneously engaging audiences in search of seamless, relevant content personalized to their interests and needs. The ...
Read More »Croud wins Jigsaw digital marketing
British fashion retailer Jigsaw has appointed Croud as its digital marketing agency. Croud kicks off in July to widen Jigsaw’s audience on platforms including Pinterest and TikTok. Jigsaw restructured after a CVA in 2020, closing some stores. Jigsaw digital director ...
Read More »Jane Austin: will the ad industry’s creative talent survive the ‘Great Techification’?
Plenty of people at Cannes this week would have you believe that creativity is going to save us. Not be a killjoy or anything but the current list of the world’s most pressing problems suggests that creativity has its work ...
Read More »New ad documentary paints an angst-ridden picture of an industry searching for a role
Is one of the problems with adland that it has too many idealists? Or idealists are inclined to join it thinking they can change the world? One such, I’d say, is creative director Anouk Jans, burned out in her twenties ...
Read More »Dentsu in India adds to Grand Prix haul as more Cannes winners announced
Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...
Read More »Jane Austin: can Ryan Reynolds make advertising fun again?
“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...
Read More »Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...
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