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It’s been a pretty terrible year for the world with Covid-19. Business in general has suffered hammer blows and advertising, marketing and media more than their fair share. MAA has had its downs too: we lost business partner and contributor ...
Read More »Ferrero launches ‘Golden Experience’ multi-market airport campaign across Europe.
Ferrero has launched a Christmas campaign in Travel Retail stores across five European markets. The campaign is a result of winning $250k media space from Plexus Outdoor, the international planning & buying network, at the Moodie Davitt Travel & Retail ...
Read More »Money app Yolt appoints Uncommon to ‘drive brand fame’
It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to ...
Read More »Three Christmas ads that don’t give you indigestion
It hasn’t been a bad crop of Christmas ads this year even if, in the midst of new lockdowns across the world, it hasn’t always been easy to buy what they’re selling. They’re eagerly reviewed (by all sorts of media) ...
Read More »P&G ‘leads with love’ in bold charter for 2021
Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...
Read More »The growth of online casino platforms
Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid growth of the internet and technology in general has significantly contributed to their evolution to the point that now, they ...
Read More »WPP sets out ambitious plans as it emerges in one piece from bad old 2020
WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...
Read More »Christianne Wahl of VidMob: why creatives and media planners need to work better together
For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team ...
Read More »Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the ...
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