Media

Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

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Fox targets everyday superstars in W+K launch campaign for WWE SmackDown

US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a ...

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Nick Mawditt of Talon Outdoor: why Facebook is channelling Friends Reunited

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

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Michael Gove to unveil £100m Brexit campaign next week

Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some ...

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Adam Morton of UM: why brands need big ideas not short-term tactics

A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. ...

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Mobile ad fraud: how SDK spoofing steals ad spend under the radar

By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets ...

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