Media

Former Firm Decisions boss Broderick launches new media compliance firm

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

Read More »

Clear Channel lures start-ups to OOH with financial and creative support

Start-up culture has thrived during the pandemic, but many new businesses rely on social media rather than above-the-line advertising to reach customers. Clear Channel wants to encourage more of them to spend on OOH by matching their media budgets pound-for-pound ...

Read More »

BBDO hymns encryption benefits as WhatsApp seeks to reassure users

Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their ...

Read More »

Co-Op ad cuts off Nigel Farage as GB News goes on air with big brands on board and more viewers than Sky & BBC

The launch of the right-wing GB News channel was hampered by technical difficulties, with chairman Andrew Neil’s opening monologue muffled by poor sound quality and star guest Nigel Farage cut off mid-stream by a Co-Op Pizza ad – unfortunately not ...

Read More »

Post-pandemic creativity: Halifax jumps the gun…

Oh well, you can’t win ’em all. Here’s the second iteration of New Commercial Arts’ ‘It’s a people thing’ for Halifax – showing escape from lockdown (no masks etc.) Except we’re not of course, in the UK anyway as PM ...

Read More »

IPG’s Magna joins boom times are coming chorus

IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn this year. Most of this, of course, will find its way into the bulging pockets of Facebook and Google, but ...

Read More »

Post-pandemic creativity: P&G and Google

The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G ...

Read More »