Media

Former Firm Decisions boss Stephen Broderick (Firm Decisions is now part of Ebiquity) is going his own way with MediaMarketing Compliance, also a registered accountancy firm. Broderick (above) and some colleagues joined MediaPath Network’s compliance operation last autumn but now ...

Start-up culture has thrived during the pandemic, but many new businesses rely on social media rather than above-the-line advertising to reach customers. Clear Channel wants to encourage more of them to spend on OOH by matching their media budgets pound-for-pound ...

Advertisers, including Ikea, Grolsch and Octopus Energy, have very publicly withdrawn from slots on GB News and said they had no idea they were advertising on the right wing news channel. While Andrew Neil’s new TV venture isn’t comparable to ...

Just about every BBDO agency under the sun seems to have been enlisted for WhatsApp’s much-heralded global ad campaign, seeking to allay user fears that owner Facebook’s plans to monetise the platform it coughed up $19bn for will invade their ...

The launch of the right-wing GB News channel was hampered by technical difficulties, with chairman Andrew Neil’s opening monologue muffled by poor sound quality and star guest Nigel Farage cut off mid-stream by a Co-Op Pizza ad – unfortunately not ...

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up ...

Oh well, you can’t win ’em all. Here’s the second iteration of New Commercial Arts’ ‘It’s a people thing’ for Halifax – showing escape from lockdown (no masks etc.) Except we’re not of course, in the UK anyway as PM ...

IPG’s Magna has revised up its global ad forecasts: now its 14% up this year and seven next, adding $78bn this year. Most of this, of course, will find its way into the bulging pockets of Facebook and Google, but ...

The world’s big brands have been awash with purpose through the pandemic – the danger, of course, is that in so doing they become preachy. P&G is at the traditional end of the spectrum, Google at the tecchie end. P&G ...