Media

We Are Social: how social media can help launch a new political party

By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it ...

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Federica Bowman of FirmDecisions: why we still need to see financial transparency in media

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

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Dare’s Grace Surguy picks her Desert Island (influencer) Ads

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

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Roy Jeans: why the Cairncross Review into news media is a failure of intent and resolution

Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published ...

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MullenLowe London wins World of Tanks

MullenLowe has won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe will ...

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Will Sorrell’s S4 raid WPP clients in India?

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked ...

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‘Distraction–free’ advertising: WPP and Waze’s new idea

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation ...

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