Media

Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...

Business life, advertising and marketing included, has become exponentially more complicated with snake oil merchants of all descriptions profiting mightily because few of the rest of us have the faintest idea what they’re up to or even talking about. Adtech, ...

The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already won its Effectiveness Awards Grand Prix for its work for Cadburys over four years – and now it’s announced its ...

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...

WPP’s mighty MediaCom – now merged, more or less, with Essence to form EssenceMediacom – is facing two big reviews. Tesco is reportedly down to the last two in its review – MediaCom (although not EssenceMediacom for conflict reasons) and ...

Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...

Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi says: “We would like to take this ...

The Specialist Works, part of What’s Possible Group, has won £20m Neilson Financial Services media account (below.) The direct-to-consumer life insurance business moves from Publicis Groupe’s Starcom. Neilson COO David Rees says: “Having a solid TV strategy is crucial to ...

MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as chief experience officer. Twentysix is marcom group MSQ’s digital experience and performance agency. As well as HSBC ...