Media

The Media and Marketing Podcast – Jo Allan of Newsworks

The latest Media and Marketing Podcast, hosted by John Reynolds, features newly-appointed Newsworks MD Jo Allan. Allan is a former senior executive at Dentsu Aegis Network. Newsworks is the marketing agency for British national newspapers. Listen to the podcast here.

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How did this regular guy from Accenture get two million followers on TikTok?

Max Klymenko is an economics and technology researcher at Accenture. He’s also a TikTok “edutainer” with two million followers, all eager to try out his “simple persuasion tricks to help you get exactly what you want.” Klymenko knows a lot ...

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FrmDecisions breakaway joins rival consultancy MediaPath

More upheavals in the increasingly busy world of media consulting: former FirmDecisions boss Stephen Broderick (below) and colleagues Fiona Foy, Tony Whittingstall and David Reid are joining rival MediaPath Compliance. Firm Decisions is the auditing and compliance division of listed ...

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Ex-Accenture media managers team up at Maximise

Accenture’s decision to pull out of media auditing has (as we’ve noted before) opened up opportunities for others and now former Accenture Media Management CEO George Patten (below) has teamed up with former colleagues Alexi Benhamou, Deniz Urgun, Chi Ka ...

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Serviceplan expands in US with Pereira O’Dell stake

Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira ...

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Under-fire HSBC returns with perky ‘New Different’ spin

HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall ...

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