Media

WPP closes $300m shopper marketing agency Triad

What’s $300m anyway? WPP is closing Triad, the shopper marketing agency it bought for $300m in 2016. WPP’s GroupM says: “The dramatic changes in the retail industry, coupled with the economic conditions triggered by the global pandemic, have brought us ...

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IPA Bellwether confirms Covid-19 UK ad slump – probably with worse to come

UK marketing budgets have taken a tumble in Covid-19 – which won’t surprise anyone – according to the latest quarterly IPA Bellwether report, the worst reduction since the global financial crisis in 2009. A quarter of panel members recorded a ...

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KFC gets celebs to compete in Instagram Live cook-off series

Restaurant brands are embracing a DIY mentality in the lockdown: McDonald’s released its Egg McMuffin recipe and Wagamama has been sharing cookery classes on some of its more popular dishes. Now KFC, working with Mother and Freud, has gone a ...

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Former DAN boss Waters takes over at Ebiquity

Nick Waters, who stepped down as executive chairman of Dentsu Aegis Network UK and Ireland in November last year, has been appointed group CEO of quoted media and marketing consultancy Ebiquity. Ebiquity has media auditing roots. He replaces interim CEO ...

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Talon: Ada analysis shows UK Out of Home population movement plateaus during lockdown week three

New data from Ada, Talon Outdoor’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (Covid-19) pandemic has already brought ...

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US agencies lead Covid layoffs – now it’s DDB

Covid-19 is “no respecter of individuals” UK cabinet secretary Michael Gove said when PM Boris Johnson was hospitalised, neatly deflecting a questioner who wondered why lots of people in 10 Downing Street had got it. That certainly seems to be ...

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Fifa (who else?) scores Covid-19 own goal

World football body Fifa has rounded up a gaggle of footballers – present and past, female and male, some of whom you may have heard of – to clap for Covid-19 workers and, presumably, sufferers. A bit late in the ...

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