Media

Apple sets the bar with TBWA Chinese New Year epic

Here’s an epic for a Friday, Apple celebrating the Chinese New Year with a short (not that short) film from TBWA\Media Arts Lab Shanghai for – and shot on – an iPhone 12 Pro Max. By director Lulu Wang and ...

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Publicis Media expands Reckitt Benckiser business with central Europe win

Reckitt Benckiser Health has appointed Publicis Media to work on its media strategy, digital planning and purchasing across central European markets including Germany, Switzerland, Denmark, Austria, Sweden, Finland and Norway. Following a competitive pitch, Publicis Media, working with Publicis Groupe’s ...

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The sublime and the ridiculous: Small Beer and Kraft

Well maybe not sublime but London agency Dark Horses has ventured outside its sports marketing speciality with a new Out of Home campaign for low alcohol beer Small Beer. Nice and simple anyway: MAA creative scale: 7. Meanwhile, at the ...

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TikTok joins the establishment with Vayner’s viral sea shanty

All the to-ing and fro-ing over Tik Tok’s ownership (it now seems to be shared between Oracle, Walmart and China’s ByteDance after D. Trump’s intervention) doesn’t seem to have held back the social media upstart. Now it’s claiming the first ...

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Hellmann’s steps in with Amy Schumer Super Bowl ad

It’s going to be a different Super Bowl in many respects this Covid-ridden year and, in the ad stakes, there are some notable stay-at-homes including Pepsi and Budweiser. Wot, no Clydesdales? But that creates opportunities for other brands, one such ...

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JAA Media’s John Ayling: an invitation to creative agencies

Even in a time like this there are green shoots in adland. Over the past year we’ve all seen an emergence of a number of new creative agencies. This is an important element in the way the creative industry renews ...

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How the 5G revolution is expected to impact the online gaming sector

The majority of the global population heavily relies upon 4G wireless connectivity to perform daily online tasks. However, this technology is soon to be replaced by 5G services. This will transform a host of industries and virtual gaming is expected ...

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Tito Ribeiro: seven key digital trends for 2021

This pings in from Brazil’s Tiago ‘Tito’ Ribeiro who seems to have worked at many big digital agencies and others in the online world, working on behalf of a number of big brands. Here are his seven digital trends for ...

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