Media

Wieden+Kennedy London seems to be getting its new business act together after rather a fallow period, winning consumer review platform Trustpilot which is planning an integrated brand campaign in the UK and some other European countries. Trustpilot, founded in 2007, ...

So is it curtains for Netflix and, indeed, all the other streaming services? Netflix shares lost 40% of their ‘value’ when it announced that its seemingly remorseless subscriber growth had gone into reverse. There was also a tide of anecdotal ...

Omnicom grew strongly in the first quarter of 2022 with organic growth up 11.9%, ahead of rival Publicis with 10.5%. But operating profits were hammered by the war in Ukraine, falling 24.5% to $112.4m with net revenue down 0.5% to ...

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies ...

Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle ...

Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a ...

Facebook (Meta as it now is) is giving the metaverse its best shot, as is agency Droga5 New York. Here’s a newish one, with a plug for personalized ads – so that’s the cunning plot! Well there’d better be one ...

The UK government has finally pressed the starting gun on the privatisation of broadcaster Channel 4, even though virtually no-one seems to think it’s a good idea. The best Boris Johnson’s gang can up with is that private money will ...

Traditional strategy, as we know it, set down by ‘the founding fathers’ of advertising is no longer enough to cut through the noise for marketing brands wanting to leave a lasting impression on their consumers. Traditional brand planning was created ...