Media

Three makes a trend, as they say, and three WPP agencies have announced new “divisions” in recent weeks, aimed at giving clients a reason to work with them other than just buying media or making ads, which provide diminishing returns ...

WPP’s Wavemaker media agency – a combo of MEC and Maxus – is trying hard to find a new identity to go with its groovy new name (supposed to be groovy anyway) and it’s now starting a “digital transformation unit” ...

We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be subsumed so brutally into WPP’s digital network VML – to create new agency VMLY&R. Other WPP brands are rumoured to ...

Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of ...

We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that ...

Bob Willott of Marketing Services Financial Intelligence (who knows about these things) reckons Sir Martin Sorrell (below) and his co-investors have made a £38m paper profit on his new venture S4 Capital which reversed into a company called Derriston and ...

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

It’s VML on top London-wise in the VLMY&R merger (as if the new name didn’t tell us so) with VML’s London MD Amanda Farmer in charge of the new entity with ECD Harsh Kapadia as ECD and Andy Ortner as ...

WPP is indeed merging Y&R with digital network VML to form VMLY&R (bet there was some debate about the name order) to form what it calls a “brand experience agency.” VML’s Jon Cook will be global CEO with Y&R New ...