Media

MAA Ad of the Week: Apple’s musical history

Belated perhaps (the end of last week was a losing battle with Orange in France) but Apple’s Start Up with composer AJ Dunn was a noteworthy effort. Agencies often blather on about ‘storytelling’ but this is a real story: 45 ...

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WPP surges ahead in Q3 2021 but loses British Airways to Uncommon

WPP CEO Mark Read will have mixed feelings this morning: on the one hand his marcoms empire reports 15.7% organic growth for Q3 2021, ahead of rivals Interpublic, Omnicom and Publicis. But WPP’s flagship British Airways business, a big integrated ...

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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

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IPG leads holding company pack with 15% organic growth

Interpublic (IPG) is the new leader in Q3 organic revenue growth among the big holding companies with 15% (Publicis was 11.2 and Omnicom 11.5) on a rise in net revenue of 15.7% to $2.26bn ($1.95bn last year.) Organic revenue grew ...

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IPA Bellwether: UK ad budgets up again but clouds gather

Total UK marketing budgets have increased at the strongest rate since Q2 2017, according to the Q3 IPA Bellwether Report published today, as a final loosening of pandemic-related restrictions allowed a further step forward in the broader economic recovery. A ...

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Baking a new meta-recipe for Facebook

Go on then, what would you call Facebook? The always under fire (and ever-richer) social network is reportedly changing its name. Various new ones have been bandied around: Campaign suggests Metaverse as this Mark Zuckerberg’s new frontier. Why not try ...

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Omnicom gets back on track with 11.5% growth in Q3

Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in Q3 2021 to $3.4bn. Publicis reported 11.2% although its comparatives were tougher. Omnicom only inched forwards in terms of revenue ...

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WPP’s Essence scoops Deutsche Bank global media

WPP’s Essence, which has been fairly quiet in this year’s version of Mediapololis – mega-media pitches – has won all of German giant Deutsche Bank’s media, the first time it has been collected in one agency. It has also won ...

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