Media

Booming The&Partnership benefits from reset relationship with WPP

One of the hitherto largely unremarked aspects of Mark Read’s reign at WPP has been the change in the relationship with Johnny Hornby’s The&Partnership in which WPP owns 49 per cent. The two entities have always collaborated closely – T&P’s ...

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Talon appoints OOH pioneer Jim Wilson as US CEO

Talon Outdoor, the leading independent Out of Home (OOH) media and technology agency, today announced that Jim Wilson is its US CEO. Wilson (below) will join Talon from TEGNA’s Premion, the first-in-market over-the-top (OTT) advertising and technology platform, that he ...

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McDonald’s goes brand-free in striking new OOH campaign

The logo’s not big enough used to be the client lament (these days it’s changed to there aren’t enough products in it ‘cos we’ve only got one TV/Super Bowl ad this year.) But McDonald’s is hardly likely to be overlooked ...

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Ocean claims young people tune in to digital Out of Home

New research by YouGov for UK-based Out of Home digital media owner Ocean Outdoor shows that 18-34 year olds trust content and ads on digital OOH screens more than other media channels. Younger consumers (18-24) say they are more likely ...

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Porsche drives new electric Taycan at the Super Bowl – and misses

Porsche is returning to the Super Bowl to plug its new all-electric Taycan in a campaign by Cramer-Krasselt. Called ‘the Heist,’ it features someone pinching this desirable auto from the Porsche museum. Whereupon other Porsche types give chase in a ...

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