Media

Completion of Kantar sale marks a good(ish) year for WPP

WPP ends 2019 in rather better shape than it started the year, with the completion of its sale of 60 per cent of research operation Kantar to Bain Capital for about £2.4bn. £1.4bn of this is being retained to reduce ...

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Paul Bainsfair: how to safeguard advertising’s future

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

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Read at WPP and Sadoun at Publicis chart diverging courses

“It is ironic that people think our industry is terrible when WPP are in it and a fantastic industry when Accenture are in it” WPP boss Mark Read (below) told a Morgan Stanley conference last month. The quote comes from ...

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Virtual agency Pimento sighs 200th member FX Digital

Independent agency network Pimento – which describes itself as the world’s first virtual agency – is celebrating a couple of milestones, 15 years in business and its 200th member London-based digital agency FX Digital. Pimento says it has worked with ...

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Former Google heavyweights join marketing platform Ad-Lib

Marketing technology platform Ad-Lib has appointed two heavyweights: former Googlers Adit Abhyankar as CEO and Patrick Collister as creative director. Abhyankar was head of Google Marketing Platform, Continental Europe and Emerging Markets while Collister (left), a former senior agency creative, ...

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Virgin Trains and boss Branson proffer a fond farewell

Have you had the “time of your life” on Virgin Trains between 1997 and 2019, the length of its franchise? Richard Branson would like to think so in this vid from social media agency Cubaka featuring some B-listers (and himself) ...

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