Media

Argos goes for long form AI makeover from Ogilvy

Homeware usually takes a kicking when times get hard and Sainsbury’s, which owns Argos and Habitat, seems to have seen the tough times coming – doubling down on its homeware offers with Habitat at New Commercial Arts and now this ...

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IPA reveals its Effectiveness winners – but where are the great ads?

The UK’s IPA agency trade body is devoting the week to promoting the efficacy of advertising – VCCP has already won its Effectiveness Awards Grand Prix for its work for Cadburys over four years – and now it’s announced its ...

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Marketing budgets under threat as finance directors tighten screws – WFA and Ebiquity

Finance directors are putting marketing and advertising budgets under heavy scrutiny as companies across the world face a volatile and unpredictable marketplace, according to new research from the World Federation of Advertisers (WFA) and Ebiquity. The new study assessed the ...

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‘Fearless’ Puma gets its World Cup retaliation in first

Could the world tire of football one of these days? Or at least turn away from its incessant barrage and the money it attracts? The forthcoming FIFA World Cup in Qatar will be an interesting test: the advance PR has ...

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The media agency merry-go-round: Aldi for Starcom, BMW Europe for iProspect

Aldi in the UK has abandoned Interpublic’s UM after 17 years and moved the business to Publicis’ Starcom, on a winning streak with seven new accounts this year including Fiat owner Stellantis. Aldi says: “We would like to take this ...

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The Specialist Works wins £20m Neilson finance account

The Specialist Works, part of What’s Possible Group, has won £20m Neilson Financial Services media account (below.) The direct-to-consumer life insurance business moves from Publicis Groupe’s Starcom. Neilson COO David Rees says: “Having a solid TV strategy is crucial to ...

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MSQ’s twentysix signs HSBC exec Adam Powers to lead experience design

MSQ’s digital agency twentysix has hired HSBC global head of experience design and former BBC, BBH and DDB Tribal exec Adam Powers as chief experience officer. Twentysix is marcom group MSQ’s digital experience and performance agency. As well as HSBC ...

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