Media

Wunderman Thompson global CCO Bas Korsten: my Top Tips for Cannes

Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate the crossroad of creativity, technology and humanity. The best ideas these days, I think, come from this holy trinity and ...

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Kinetic Worldwide UK CEO Alistair MacCallum picks his Desert Island Ads

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert Island Ads If I’m stuck on a Desert Island by myself then I’m hoping it’s on a sun lounger rather ...

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ASA hits the right note as it tries to rebuild trust in ads

The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather a lost cause as an unruly industry largely ignored it but since then it’s become established as a mostly sensible ...

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MSQ signs up for Shell, Iris wins Dreams

MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell roster joining agencies including Wunderman Thompson, VCCP and Edelman. MSQ’s Stephen Maher says: “We are absolutely thrilled to be working ...

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Standing up for creativity needs more buy-in from the paymasters if it’s going to work

I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...

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Burger King’s Proud Whopper fails on technicalities

This ad from Burger King Austria celebrating LGBTQ+ community Pride misfired somewhat, with some tweeters surmising it was a play on the ins and outs of gay sex (two tops, two bottoms – you have to look carefully.) Agency Jung ...

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McCann “de-ages” Messi for Mastercard

Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having no obvious ability in the communications stakes. But when you’re the best known footballer on the planet who cares? Mastercard ...

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Back to the 1970s? There were some compensations…

“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...

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Advertising Association and DIT wave export flag at Cannes

The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...

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