Media
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Giles Keeble: why there’s still a role for creativity in the age of social media and ChatGBT
After my last column about how many of the award winning as ads of the 70s and 80s would not…
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WARC: recovering global adspend to hit $1trn in 2024 – just five tech giants dominate
Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – dominate global ad expenditure and are set to increase…
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Now Gymbox comps a fake outdoor campaign
This is becoming an epidemic: another advertiser has been outed for merchandising fake posters, using mock-ups rather than the real…
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Allied London appoints Ocean as exclusive media partner for Manchester developments
Property developer Allied London has appointed Ocean Outdoor as the exclusive outdoor media partner for its prestigious Spinningfields business and…
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Is Conscious Advertising Network CAN a threat to free media?
UK-based CAN is a “coalition” of over 180 advertisers, agencies, tech providers and civil society groups that sets out to…
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A free lesson in effective advertising from Apple Pay
Say what you like about Apple, it perseveres. Apple Pay may have taken a while to take off but it’s…
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It’s Christmas already – for advertisers, agencies and lucky celebs
Shopping the other day I was somewhat discombobulated to see an array of Halloween kit taking centre stage, pricey kit…
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Netflix is Beano Brains’ top Gen Alpha brand – BBC bombs
Beano Brains, described as a specialist kids and family agency (yes, the comic is related) has produced its latest 60,000-strong…
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System1: Women’s World Cup ads outscore the men
Ad effectiveness measurement System1 reckons the ads are better in the Women’s World Cup football than they were in the…
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