Media
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WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Eddie Gold: the smartphone’s not for turning: why the only way is up
The era of vertical-oriented video has, to be fair, been heralded more than once in the decade or so since…
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Dentsu unveils new US structure around iProspect and Merkle
Dentsu is reshuffling its US businesses to meet what it calls “accelerated client demand.” This ha led to the departure…
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Stagwell shows that tech focus is no magic formula for agencies
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined…
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WPP joins big agencies hammered by tech client cutbacks
WPP, like its US-based rivals Omnicom and Interpublic, was clobbered by the slowdown (in some cases complete absence it seems)…
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OMG’s new Impact tool tries to bring ESG purpose to media buying
ESG investing (environment, social and governance) has taken something of a powder recently with the biggest funds being overweight in…
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Out of Home global revenue tops $40bn in new WOO Global Market Index report
The World Out of Home Organization has expanded its Global Market Index to include 81 territories, accounting for 95% of…
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Vodafone celebrates Best in London Network award with first Marble Arch OOH wrap
Activation launched with Ocean Outdoor – revenue supporting English Heritage’s conservation of Marble Arch Vodafone’s network has been awarded Best…
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Richard Malton: digital out of home – why fake it when you can make it?
In 1989 my work placement from Manchester Poly took me to the English Super Luxury brand Asprey in New York.…
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