Media

MullenLowe London wins World of Tanks

MullenLowe has won the full service account for World of Tanks, one of the most popular online games with 110 million users worldwide. World of Tanks, owned by Wargaming, saw pitches from two UK and two US-based agencies. MullenLowe will ...

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Will Sorrell’s S4 raid WPP clients in India?

Martin Sorrell’s S4 Capital is setting up in India with the help of Poran Malani, who’s been appointed director of its Indian operations. Malani will apparently lead the content side of the business in the fast-growing market. He has worked ...

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‘Distraction–free’ advertising: WPP and Waze’s new idea

Now they can reach consumers any time and any place, advertisers often get carried away. They can’t always contain the urge to push things to the limit. WPP has announced a new partnership with Waze, the Uber driver’s favourite navigation ...

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Nigel Morris leaves Dentsu Aegis Network after 26 years

The shake up at Dentsu Aegis Network continues with the announcement that Nigel Morris, chief strategy and innovation officer, will leave at the end of March. Dentsu Aegis Network used to have two British heavyweights at the helm – with ...

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News UK’s big budget ad promises to make sense of the Westminster zoo

As Brexit confusion reigns, The Times and The Sunday Times are making a bold claim in its glossy new ad campaign, which promises “Politics. Tamed.” Created by in-house agency Pulse Creative (run by WPP and The & Partnership), it’s a ...

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IPG continues to outperform peers with 7.1 per cent growth

Interpublic continues to set the pace among the holding companies, with organic net revenue growth of 7.1 per cent in Q4 – way ahead of its peers. For the full year 2018, organic net revenue growth was 5.5 per cent. ...

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ASA bans two Imperial Tobacco ads, and tightens the rules on gambling

Imperial Tobacco is in trouble with the Advertising Standards Authority for two outdoor ads that appeal to under 18s, and suggest that smoking is safe. It’s not quite the return of big tobacco – these banned ads are for Rizla ...

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