Media

Go-go Ocean Outdoor buys Scotland’s Forrest for £32m

Digital Out of Home pioneer Ocean Outdoor has bought Glasgow-based Forrest Media, one of the biggest OOH companies in Scotland for an enterprise value of £32m. This is Ocean’s first major deal since being bought by acquisition vehicle Ocelot Partners ...

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Reed Smith: what the new rules on gender stereotyping mean for advertisers

By Nick Breen and Caroline O’Doherty In May this year the Committee of Advertising Practice (CAP) published a consultation paper outlining a proposed new rule tackling gender stereotyping in advertising. The draft rule is: “Advertisements must not include gender stereotypes ...

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Unilever’s Keith Weed on marketing’s noble purpose

The Drum says its mission statement is that “marketing can change the world;” into a “better place.” So here’s Unilever CMO Keith Weed, who thinks much the same, on its video channel extolling the virtues of various Unilever brands – ...

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Effie names Pepsi top brand amid some strange choices

The Effie Awards and Global Index purport to rank the most effective brands, marketing companies and agencies by their performance in effectiveness awards and in 2017 Pepsi displaced Coca-Cola at the top of its rankings, even though the only Pepsi ...

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Accenture makes its media move, WPP moves into Unilever

What’s Accenture Interactive going to do about media, we’ve all been asking. Now we know, it’s launching Accenture Interactive Programmatic Services, a “bespoke” offering that “drives greater transparency and efficiency in programmatic media planning and buying.” The template for this ...

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