Media

Big name UK creative agencies turn down Audi

Are the peasants revolting? Campaign reports that Leo Burnett, Lucky Generals and Ogilvy have declined invitations to pitch for Audi – which should be a much-prized account – in what’s said to be a procurement-led pitch. Audi is being defended ...

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Amy McCulloch of eight&four picks her Desert Island Ads

Amy McCulloch co-founded eight&four in 2008. Eight&four is a creative and media agency in London which has grown up alongside the launch of Instagram, the death of organic and the shrinking of consumer attention spans. Quality over quantity, audience focus ...

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Online tightens iron grip on UK adspend – but it’s still growing nicely

UK adspend continues to motor ahead – despite the gloomsters – up a surprising 6.3 per cent in 2018 according to an Advertising Association/WARC survey. The two are forecasting further increases in 2019 and 2020, despite Brexit and all that. ...

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B&Q hires Omnicom’s Drum to reboot social media

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

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