Media

Now the7stars wins ABF’s multi-brand UK media account

Seemingly unstoppable independent UK media agency the7stars has added the media planning and buying account for Associated British Foods (ABF) to its bulging portfolio. ABF owns a number of leading brands including Kingsmill, Silver Spoon, Ryvita, Jordans, Patak’s and Blue ...

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Accenture’s pitch to CMOs: we can save your job

Accenture Interactive offered an intriguing glimpse of its sales pitch to clients at ISBA’s annual conference yesterday. Anatoly Roytman (above), the consultancy’s managing director for Europe, Africa and Latin America, demonstrated some of the tactics that won him Fiat Chrysler’s ...

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YouTube gets ad industry ‘brand safety’ seal of approval

For those of you who’ve been asleep for the past couple of years, YouTube has received a fair amount of flak over “inappropriate content.” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with ...

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