Media
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Carlsberg celebrates 30 years with Liverpool
Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s worked out pretty well for both sides. Whatever…
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Can Rocky “future-proof” Ladbrokes advertising?
Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead…
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Methods of the Madmen: CDP and the secrets of great creativity by Mike Everett
Mike Everett was a copywriter in the great days of CDP – the agency became the most-awarded in history –…
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Publicis Groupe wins lion’s share of Mondelez International’s $1.7bn media business
Mondelez, the US-based confectioner which owns brands including Cadbury, Oreo, Toblerone, Milka and Philadelphia, has completed a global media review…
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Rob Curran of NCA: customer experience – the good, the bad, the blindingly obvious
I have a confession to make. For the past five years I have sat in pitches, multi-agency meetings, customer experience…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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