Media

Richard Bond of Talon: how Out of Home advertising can create the tipping point for start-up success

We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. ...

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MediaCom wins top fragrance distributor KGA

WPP’s MediaCom has won Kenneth Green Associates (KGA) – which distributes luxury fragrances including Abercrombie & Fitch, Alfred Dunhill, Boucheron, Bulgari, Kenzo and Paul Smith in the UK – from Havas Media. Kenneth Green (below) says: “We were impressed by ...

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Media is the elephant in the living room in l’affaire Sorrell

The Times reckons that internal candidates to succeed Sir Martin Sorrell as CEO of WPP are being interviewed by the board, a board which some reckon contains one or more directors who want rid of the WPP founder. Sorrell (below) ...

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Sorrell hasn’t gone yet but WPP will never be the same

As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside ...

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Critical Mass wins global Mitsubishi digital account

Mitsubishi Motors Corporation has picked Omnicom’s Critical Mass – described as an experience design agency – as its global digital agency of record, responsible for developing a new digital system for the company’s customer base around the world. This is ...

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