Media

Interpublic joins the data race with $2bn Axciom deal

In a sign of how rapidly things are changing in adland Interpublic is buying data business Acxion Marketing Solutions (below), with whom it’s been working since last year, for $2bn after tax allowances. This is the bulk of Acxiom business ...

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World Cup winners so far – brands that is

The World Cup is about halfway through and digital agency DMS has been totting up the brands that seem to be prospering from it, with sponsor Budweiser in the lead. Here are some of the leading lights so far. Official ...

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M&C buys two influencer outfits and launches M&C Talent

Some big advertisers including Unilever and L’Oreal may be worried about the veracity of so-called “influencers,” often YouTube performers plugging brands, but that doesn’t seem to have derailed the influencer business. Now M&C Saatchi has bought two related influencer outfits ...

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Neil Davidson: four own goals from the Russia World Cup

The World Cup is one of the world’s biggest marketing opportunities – but some brands’ strategies have more holes than Panama’s defence. Here are four lessons we’ve learned from the tournament so far. 1. Free Whoppers for ‘husband-hunters’ was a ...

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Ocean Outdoor ties up live coverage deal with Wimbledon

Ocean Outdoor has agreed a partnership with the All England Lawn Tennis Club which will see highlights from Wimbledon shown across Ocean’s full motion large format screen portfolio. Ocean will also broadcast both women’s and men’s Wimbledon Finals matches live ...

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