Media
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VCCP beefs up media operation with raid on IPG’s Initiative
Can creative agencies muscle their way back into media? Mother has launched its Media by Mother in the UK after…
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IPA Bellwether survey points to brighter future for main media (after a short recession)
THE UK’s quarterly Bellwether survey reports that 26% of UK-based companies expect their marketing budgets to increase in 2024, the…
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Smoking Gun wins global comms for pensions challenger Aptia
Manchester’s Smoking Gun has won the comms task for new pensions and benefits player Aptia Group. Aptia is launching this…
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Fandom is dead, welcome to Fancom says M&C Sport & Entertainment
M&C Saatchi Sport & Entertainment, which describes itself as the “passions agency” (a new one on me but maybe I…
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£350m Wildstone refinancing is big bet on digital Out of Home growth
Digital Out of Home is tipped by some to be the next big growth area in media and Wildstone, which…
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Brand characters beat celebs in Super Bowl ads says System1
The Super Bowl is hoving into view (Feb 11, Las Vegas) with advertisers paying around $7m per 30-second spot, although…
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Scots are tight, Brummies are dirty, says C4 report on class in ads
Channel 4’s “Mirror on Class and Social Grade” study is a stark reminder that the ad industry really needs to…
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Lucky Generals hits early winner for Labour as General Election campaign creaks into gear
Are we going to have a down and dirty General Election campaign in the UK? The Election is likely in…
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Are these the new UK web winners?
Some of them might be a surprise but Similarweb has produced its digital 100 list of the brands that have…
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