Media
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PepsiCo axes global procurement operation
Here’s story to bring a wintry smile to agency faces. Ad Age reports that PepsiCo, one of the world’s biggest…
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Aegis powers Dentsu to record global growth
Media buyer Aegis (which owns Carat and Vizeum) continues to bring home the bacon for Japanese marcoms giant Dentsu, playing…
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Samsung OOH account heading to Posterscope
Samsung, one of the biggest out of home advertisers in the UK with a spend of around £70m, is believed…
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Ad blocking: new IAB research shows that ‘adblockalypse’ is still a way off
Ad blocking may not be the end of the world as we know it, at least according to the latest…
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Will WPP’s new Xaxis Politics swing the US presidency?
WPP boss Sir Martin Sorrell likes years with big events – he reckons, correctly no doubt, that advertisers flood in…
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WCRS sprouts Christmas winner for Sky
Sky and agency WCRS have conjured up a variation on the Hans Christian Andersen tale The Princess and the Pea…
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Xaxis moves to centre stage at WPP’s Group M as Lesser takes top North America role
We wondered if Kelly Clark’s departure as CEO of WPP’s GroupM in North America might signal closer ties between WPP’s…
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Monotype remasters classic Gill typeface for digital age
Eric Gill (below) was an interesting cove: printmaker, sculptor, stonecutter and typeface designer for Monotype – with a more than…
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Ubisoft kicks back at Bolloré with media switch to WPP
Vincent Bolloré’s machinations usually conclude with the Bolloré coffers even more full than before but the French magnate (below), owner…
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