Media
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Jonathan Lakin of Intent HQ: why a cookie-free approach to online targeting offers a better deal to publishers
There is a growing controversy over the quality of audiences delivered by automated ad exchanges, with large-scale fraud emerging as…
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A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings
The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary…
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New Planet of the Apes film causes World Cup storm
One of the summer’s big films is Fox’s Dawn of the Planet of the Apes and a couple of trailers…
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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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What the ‘Internet of Things’ means for business
Even before CES 2014 back in January, the blogosphere was talking about the Internet of Things, without pausing to think…
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Michael Lee: P&G thinks we need brand directors – why don’t we have ‘brand creative directors?’
The decision by Procter & Gamble to re-title their marketing department hit the newsstands last week. It wasn’t the biggest…
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RKCR/Y&R gets tough for Commonwealth Games
It’s difficult for the Commonwealth Games these days. For a start, not that many young people know what the Commonwealth…
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Omnicom and Channel 5: are the UK’s big media agencies working for themselves or their clients?
The short answer to the above should probably be: working for both. But Omnicom’s decision to pull all its advertising…
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