Media

Procter & Gamble puts ad agencies on the green spot

If it wasn’t bad enough dealing with the procurement department and its desires to reduce costs to nil, ad agencies and others are now finding their environmental practices under (potential) fire. The world’s biggest advertiser Procter & Gamble has just ...

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ITV new boy Crozier moans too much about CRR verdict

The UK Competition Commission has decided to keep the Contract Rights Renewal system for ITV (which prevents the network jacking up prices for advertisers who reduce their spend) although it says it won’t stay ‘for ever.’ But why shouldn’t it? ...

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Will the Tories really slash the UK COI’s £232m budget?

On the face of it it’s a done deal, the Tories and their putative allies the Liberal Democrats have vowed to cut the UK’s deficit – currently standing at an imposing £167bn – so shaving 20 per cent or so ...

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Boys, boys! Boulton and Campbell square up on Sky TV

Sometime or other we may have a government in the UK. In the meantime we must amuse ourselves with the antics of the broadcasters and here we have Sky political editor Adam Boulton and Tony Blair’s spinmeister Alastair Campbell (once ...

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Telegraph’s Will Lewis loses turf war with CEO Murdoch MacLennan

Telegraph CEO Murdoch MacLennan came from Associated Newspapers, publisher of the Daily Mail, where the so-called managers are treated like servants on speed, lackeys to service the desires of the hacks. But in his new role as CEO of Telegraph ...

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Will Tweeters welcome promoted tweets?

Twitter soft-launched a new ad model on April 13 which it has named promoted tweets. The basic premise is that advertisers pay for their ads to end up in search results generated by their 45 million-strong user base. The launch ...

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