Media
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Tom Denford and David Indo from ID Comms: why the media pitch market will be strong in 2016
In this week’s #MediaSnack, Tom Denford and David Indo from ID Comms look ahead to what’s likely to be another…
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Maxus CEO Baughan leads calls for equal gender pay
Should we be concerned about the so-called ‘gender pay gap’ and the UK government’s new plans to publish league tables…
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More bad news for UK quality papers as i separates off from Lebedevs’ Independent empire
Life doesn’t get any better for the UK’s dear old quality newspaper segment (‘dear departed’ might be the expression soon).…
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Sky launches “fluid viewing” Sky Q with blockbuster campaign from Brothers and Sisters
Sky is launching Sky Q, which enables what it calls “fluid viewing,” the ability to connect various wireless devices so…
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The&Partnership’s AllTogetherNow wins Ibiza Rocks combined content and media account
The&Partnership’s content agency AllTogetherNow has won the European creative, media planning and buying and social activation accounts for youth travel…
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Decaux tightens grip on London OOH market with Kensington bus shelters award
French-owned out of home giant JC Decaux has tightened its grip on the London market (about half the UK total)…
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Premier League unveils toothless new corporate identity
The UK’s Premier League is awash with cash, thanks to competition between Sky and newcomer BT Sport for broadcast rights.…
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Maxus launches new worldwide technology consultancy
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of…
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Carat: Heinz and Doritos generate Super Bowl Twitter buzz – but for contrasting reasons
By Andrew Fairclough, head of social media insight at Carat. #SB50 saw the 50th anniversary of Super Bowl, and with…
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