Media

Former Kinetic chief operating officer James Copley (left) has rejoined his long-time colleague Eric Newnham at new outdoor media buying contender Talon. Copley will be managing partner, effectively number two to majority shareholder Newnham. At Kinetic Copley was noted for ...

Former Kinetic worldwide boss Eric Newnham (left) is shaking up the UK out of home buying industry in a way it hasn’t seen for years: now leading UK media independent the7stars is set to join the rush to Newnham’s new ...

Google is upgrading its online advertising service Adwords to make it easier for marketers to reach users on different devices. This is said to be the biggest change in Adwords since its inception. The revamped AdWords service, called ‘Enhanced Campaigns ...

The London media world is agog with speculation about what will former Kinetic boss Eric Newnham (left) and his out of home buying company Talon do next? Latest is that Talon is about to follow its win of the £150m ...

Why were the ads in Super Bowl 2013 (at about $4m for thirty seconds) such a let-down? George Parker, the Prince of Idaho, reckons social media mania is the real culprit. The Super Soporific Bowl-O-Rama! Guess what? I didn’t watch ...

John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances ...

USA Today purports to reveal the people’s choice of Super Bowl ads via its Ad Meter and this year’s fave is Clydesdale foals for Budweiser from Anomaly (directed by Jake Scott, son of Ridley). Well it’s a nice film and ...

Gulp, it’s Wieden+Kennedy grabbing the US nation firmly by the tear ducts for Chrysler again. We’ve had Eminem’s ode to Detroit and Clint Eastwood’s ‘Halftime in America’ in the last two years and this year’s Chrysler Super Bowl epic features ...

Maybe this Super Bowl ads business is getting out of hand: zillions spent this year but not too many winners according to most of the pundits. The trouble is: the more the cost goes up and the scrutiny increases, the ...