Media
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Simon Hakim: does Facebook really work for brands?
How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and…
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ID Comms’ Tom Denford and David Indo: Is digital display bust? Geiko triumphs again as does Havas
On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about…
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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note
WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain…
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Arena Media wins Savills media planning and buying
More new business – this is becoming exhausting. This time on the media front. Upscale estate agent and property company…
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IKEA puts $444m global media up for review
IKEA has joined the ever-growing list of global advertisers reviewing their media accounts, putting its $444m media business up for…
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Hunterlodge wins Henley Business School
Hunterlodge Advertising has won the integrated marketing account for Henley Business School, covering strategy, creative and digital. The agency has…
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ITV’s production performance steers value to £10bn
ITV’s pre-tax profits rose to £641m in 2015 – £843m on an ‘adjusted’ basis, which is a hell of an…
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Exterion Media to launch Media for Equity financing model for UK start-ups
Out of home operator Exterion Media is expanding its EM Ventures with the launch of a Media for Equity programme…
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McDonald’s and IBM’s Watson are Oscars star turns
By most people’s judgement this year’s Super Bowl ads failed to wow – how did the Oscars do? Here are…
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