ID Comms’ Tom Denford and David Indo: Is digital display bust? Geiko triumphs again as does Havas

On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on by an unnamed agency CEO about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It’s an explosive admission/confession and worth a read, even if you don’t believe it.

Then they review a new campaign by pre-roll superstars Last year’s “Unskippable” activity won awards everywhere, notably at Cannes and this year the brand has raised the bar again. It’s developed a new format called Fast-Forward, which shows more intelligent use of YouTube’s TrueView functionality. The results show a brand and agency (The Martin Agency) really on top of their games and understanding how content, context and connection work together.

Finally, Tom and David take a look at the latest impressive results from the Havas Group and consider what is driving recent strong performances from this marketing services group.

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