Media
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New duo wield the axe at the loss-making Guardian but have they left it too late?
Guardian Media Group’s new management of CEO David Pemsel and editor Katharine Viner (below) have clearly looked into the newspaper…
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Tom Denford and David Indo from ID Comms: why advertisers need a chief media officer
On this week’s #MediaSnack Tom and David discuss ANA’s Media Transparency Guidelines, which were finally published this week. This is…
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Havas launches third media network Fullsix Media
We hear a lot about agency groups rationalising their offer by grouping more services under one roof – getting rid…
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Walmart media may be the clincher as Sadoun closes on top Publicis job
Publicis Groupe has just announced some respectable half year figures, $5.3bn revenue, up 4.6 per cent on 2015, with organic…
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Sky Sports fails to thrill as David Beckham launches Premier League coverage
One of the troubles with using David Beckham is that you end up making a David Beckham commercial – regardless…
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WPP looks like biggest winner in GSK agency review
GlaxoSmithKline Consumer Healthcare has completed the agency review it launched following the establishment of a joint venture with Novartis. The…
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US advertiser body ANA releases Firm Decisions’ media guidelines: it’s in the contract, stupid
The Association of National Advertisers in the US has released the second part of its report into media agency rebates…
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Tom Denford and David Indo from ID Comms: is advertising funding organised crime?
On this week’s ID Comms Tom and David look at how US efforts to tackle ad fraud are moving up…
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Dentsu Aegis’ &Proud LBGT network would have surprised those gorillas
Once upon a time there was something called The Media Department, not any old media department but a division of…
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