Media
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Engine rolls out new customer engagement platform
Global marketing services network Engine has launched a new customer engagement and media delivery platform to help brands create more…
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Snapfax top shreds: Toblerone trumps Trump!
Welcome once more, Snapfax fans, to our round up of the top shreds of the last seven days, a week…
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Omnicom’s new McDonald’s agency is..We Are Unlimited
Yes it’s true: the name of Omnicom’s new agency, set up to handle McDonald’s in the US (and elsewhere it…
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Malcolm White of Krow: why do brands abandon reality for the ‘aah’ factor in the run up to Christmas?
The 1914 Christmas Truce that spontaneously broke out in isolated pockets on the Western Front was memorably recreated for Sainsbury’s…
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Creston to sell to biggest shareholder DBAY Advisers
Mid-sized UK marcoms group Creston PLC – which recently rebranded as Creston Unlimited at the operating level after its biggest…
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Nicole Meissner of Hogarth: five ways to get more from ad production in 2017
Advertising production is one of the most expensive parts of the advertising cycle, so it’s always useful to revisit how…
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Victoria Luck of Buzzoole picks her Desert Island Ads
Victoria Luck is managing director at Buzzoole UK, an influencer marketing platform founded in Naples, Italy’s fast-growing tech centre. Buzzoole…
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Alex Van Gestel of Verbalisation: what Trump tells us about the death of attitudinal research
One of the reasons Donald Trump’s win was so shocking is that the pollsters completely failed to predict he’d end…
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New brooms at Publicis Media and ISBA signal media transparency dispute isn’t over
WPP boss Sir Martin Sorrell may have called time on the fractious dispute ‘twixt advertisers and media agencies (he says…
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