Media
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ID Comms exclusive: Tom Denford and ANA CEO Bob Liodice on media transparency
In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision…
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How would a Kraft Heinz takeover of Unilever affect the marketing world?
If you combined Kraft Heinz with Unilever you’d arrive at a company with around the same market capitalisation as Procter…
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Kinetic launches new programmatic platform with Bitposter
There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic…
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What does Goldman have in mind for its stake in MDC?
MDC Partners has moved to avert a fate verging on death – the quoted agency group has liabilities of $2.09bn…
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Dentsu surges to top of growth leader board despite scandals in Japan
Dentsu has emerged at the top of the holding company leader board in 2016 (WPP has still to report) with…
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BBH explores refugee crisis in BAFTA winner Home
Home, a short film about the refugee crisis starring Jack O’Connell and Holliday Grainger, has won the UK’s BAFTA award…
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Tom Denford and David Indo of ID Comms: P&G calls the most important pitch of 2017
On this week’s #MediaSnack Tom and David consider the announcement by P&G to launch a media agency pitch in some…
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Did adam&eve win the Super Bowl for Skittles?
Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success. The understated ad…
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Is it time Publicis Groupe stopped buying digital?
Publicis Groupe has been trying to explain the whopping €1.4bn impairment charge it’s taken against its digital agencies now grouped…
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