Did adam&eve win the Super Bowl for Skittles?

Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success.

The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey from emotion measurement technology company (phew!) Realeyes which tracked people’s facial expressions via 3,300 webcams.

Here’s Skittles.

And Mr Clean, from Latham-Laird in Chicago.

Skittles also came second in a BrandIndex survey by Britain’s YouGov (top was an ad for the NFL).

Has YouTube pronounced on numbers yet? Anyway Skittles is nearing nine milllion.

All of which won’t do A&E any harm as it sets up shop in New York to handle Samsung and, presumably, more Mars.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.