Adam&eveDDB’s first foray into Super Bowl advertising, for Mars’ Skittles, seems to have been a resounding success.
The understated ad (rare for the Super Bowl) came joint top with Mr Clean’s ‘Dreamer of Your Dreams’ in a facial recognition survey from emotion measurement technology company (phew!) Realeyes which tracked people’s facial expressions via 3,300 webcams.
And Mr Clean, from Latham-Laird in Chicago.
Skittles also came second in a BrandIndex survey by Britain’s YouGov (top was an ad for the NFL).
Has YouTube pronounced on numbers yet? Anyway Skittles is nearing nine milllion.
All of which won’t do A&E any harm as it sets up shop in New York to handle Samsung and, presumably, more Mars.