Media
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CEO Read’s four day week brews up perfect storm at WPP
The WPP employee petition lobbying against CEO Mark Read’s demand (if such it turns out to be) that employees return…
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IPA Bellwether inches ahead in Q4 2024 but more clouds on the horizon
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a…
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UK’s CMA joins list of regulators trying to rein in Google
The UK’s Competition and Markets Authority (CMA) is joining a pretty long list of regulators in the US and Europe…
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Ocean Outdoor’s Nick Shaw: the prospects for Out of Home in 2025
Nick Shaw is UK chief commercial officer, Ocean Outdoor. 1/Talon is forecasting a record 2024 for UK Out of home…
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Bob Hoffman’s banker for 2025
Among many wise words about the Omnicom/IPG merger, Ad contrarian Bob Hoffman gives his prediction for actual ads (no longer…
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Superheroes’ Chengcheng Li picks her Desert Island (luxury) Ads
Why are luxury ads so tricky? Because the usual marketing playbook—solving consumer insights — just doesn’t cut it. Luxury isn’t…
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McVitie’s and To Boldly Go win Ocean Outdoor’s first Digital Creative Competition Grand Prix
Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital Creative…
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Dove launches New Year ‘unresolutions’ to help women’s body confidence
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like…
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Be like Ariel and send for Peter Crouch
Even the mainstays of the FMCG world, long the main money providers to network agencies, are making their own ads…
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