Media

St Luke’s duo try to help out by putting NHS into reverse

More creativity in the land of Coronavirus, St Luke’s top creatives Richard Denney and Al Young have created a new logo to be shared on social media, Stay Home Now (SHN) which is simply the existing NHS (National Health Service) ...

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From Coca-Cola to Ocean Outdoor: brands try to battle the virus

Coca-Cola is doing its bit to promote social distancing with some tweaks to its sacred logo in Times Square, via McCann Argentina. McDonald’s is separating its arches on some social media. Burger King, inevitably, is doing its bit too. And ...

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Coronavirus: is there a brighter side for brands?

By Archie Heaton Let’s get the obvious out of the way first – Coronavirus is bad. In fact, as someone whose brother has a supressed immune system and severe asthma, I’m all too aware of how bad. But, regardless of ...

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Bill Gates got there first with Covid-19

You can only take so much Covid-19, life has to go on somehow after all. But one thing it’s safe to say is that the world wasn’t prepared. We’ve noted that big businesses were not, happily spending nearly everything they ...

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HeyHuman’s Neil Davidson: how neuroscience can find new ways to tell ad stories

We’ve been telling stories since advertising’s embryonic flutters, baby steps and terrible teens – as such, some of the industry’s most memorable moments have been narrative-heavy. And traditional storytelling still demands attention. No matter what you think of them, those ...

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Dettol TikToks its way to nine billion handwashes

Dettol’s ‘Handwash Challenge,’ originally destined for India, now has over nine billion views on TikTok (nine billion – and one now, sort of.) And veteran soul singer Gloria Gaynor is doing her bit. Who said social media was no good ...

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Wunderman Thompson lures top Interpublic media exec Caroline Foster Kenny

Wunderman Thompson has bagged one of the grandest fromages in the Interpublic media set-up, Caroline Foster Kenny, who’s global president client solutions and executive chairman and CEO of Mediabrands in the UK and Ireland. At Wunderman Thompson she’ll be chief ...

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