Media
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George Parker: Trump pimps Tesla
Back in my Mad Man days, few celebrities did car ads. Robert DeNiro did one for American Motors, but as…
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Where’s the pot of gold at the end of rainbow for today’s new agencies?
Diaspora in Greek meant to scatter around and we’ve seen numerous, mostly unhappy examples of that over the centuries. Adland…
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Ocean Outdoor’s Melanie Blood: how creativity and technology are redefining the field of play
Q/Ocean leads by quality, ideas and product. How has your approach influenced creativity in OOH? Investing in our sites and…
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Danielle Barwick of sports agency Fuse picks her Desert Island Ads
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting, and right…
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Publicis challenges WPP’s Open X for Coca-Cola media
WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, runner-up…
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MAA ad of the Week: Axe from LOLA MullenLowe
Unilever’s Axe (Lynx in some places) used to brighten up adland in days of yore and now, having moved on…
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Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue…
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Media brokers are back on top in global adland
Much chatter about the growing dominance of media in the big ad holding companies as they finish their 2024 reporting…
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WPP shares tumble as it slides into negative territory
WPP shares tumbled nearly 20% in early trading today as the British-based ad holding company reported a pretty grim Q4…
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