Media

WPP’s Kantar is for sale – could Sorrell be a buyer?

Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating a bid for some or all of Kantar? Kantar, of course, is the data division of WPP, the company he ...

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WPP’s end of year hiring freeze shows problems of managing diverse group

Much kerfuffle about a memo from WPP financial controller David Barker imposing a hiring freeze on the embattled group’s agencies, hardly a surprise as WPP as battling falling sales and revenues. Apparently WPP was planning to hire about 2,000 people ...

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Accenture builds German power base with Kolle Rebbe

Accenture Interactive is boosting its already sizeable footprint in Germany with the acquisition of Hamburg’s Kolle Rebbe, ranked as Germany’s seventh-largest ad agency. In January Accenture bought Mackevision, a leading producer of computer-generated imagery and content, while last year it ...

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Read’s running commentary creates more unease at WPP

I wonder if new WPP CEO Mark Read is wise to offer a running commentary on the embattled group’s fortunes? He’s at it today in Campaign, musing on merging agencies and WPP’s travails in North America. When he took the ...

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Twitter launches real time blitz on London’s Piccadilly Lights

Twitter finally seems to be breaking through as a marketing medium – how could it not with all that free publicity courtesy of Trump – and now it’s set to make a big impact in London with a campaign on ...

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Merkle launches data goldmine DataSource in UK

Dentsu Aegis Network’s performance marketing agency Merkle is launching what it calls its “people-based” data platform DataSource in the UK. Merkle claims DataSource is combines the best offline and online datasets to create one identity graph overlaid with the most ...

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