Media

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

Dentsu Aegis Network, which implemented 10% pay cuts, furloughs and layoffs last month, is bringing together its non-Japanese creative agencies under the Dentsumcgarrybowen umbrella. In practice this seems to mean rebranding some agencies in Asia that went under the Dentsu ...

Marketing Week’s lively columnist Mark Ritson has suggested the UK government enlist a “dirty dozen” from adland to sort its garbled communications over the switch from “stay home” to “stay alert” as Covid-19 lockdown eases. Some of whom I know ...

Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes imposed on its retail and whoesale pharma business by the Covid-19 pandemic. It spends an estimated $280m a year. Which ...

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...

New figures from Ad Age show that US agencies and other communications companies (including PR) cut 36,400 jobs in April as Covid-19 struck, down 7.5 per cent. Hardly surprising as up to 20 million jobs across the US have been ...

WPP’s Wunderman Thompson is reported to have won Samsung Mobile’s social media account, worth an estimated $10m. The business was formerly handled by PR agency Edelman. Wunderman Thompson has so far not commented, Edelman says it’s still working on other ...

Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves ...