Media

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

We’ve been musing about media agencies creating ads too – by and large not convinced – here’s an interesting one from MediaCom for Lloyds Bank, usually the preserve of adam&eveDDB. Featuring those two (socially-distanced) troupers Maurence Lipman and Gyles Brandreth, ...

The UK is battening down the hatches again on Covid-19 after ONS figures reveal the number of cases in the UK is rising again. PM Boris Johnson has delayed a further series of lockdown relaxations (theatres etc) alongside new localised ...

WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems, has the lowest percentage of black executives at a scarcely believable 2.2%. CEO Mark Read says: “We have a huge ...

Is adland’s proverbial glass ceiling being dismantled? There’ll be many consequences of Covid-19, one may bw more women in senior roles (aleit in a diminished industry.) Droga5 London has promoted high flyer Shelley Smoler to executive creative director. Smoler (above) ...

When it comes to sonic branding and strategy, no brand I can think of has done it better, bigger or longer than Coca-Cola. I’d even be as bold to say that it is the pioneer of sonic branding. It’s led ...

Ocean Outdoor has named the winners in its Crucial Creative Competition, one of a number of efforts to stimulate interest in a medium which has suffered in Covid-19 lockdown. The first prize worth £500,000 of media space goes to drinks ...

Interpublic is doing better – or less badly – in Covid-19 than some of its peers, reporting Q2 revenue at $1.85bn, down 12.8% on 2019, and organic net revenue down 9.9%. This “beats” Publicis Groupe’s organic 13% fall and Omnicom’s ...

Publicis and private equity-owned production house Tag are teaming up to form a global production business for major client GSK. As ever these days, one of the aims is to “leverage data to optimize content effectiveness.” Publicis Groupe COO Steve ...