It seems that it’s back to the office for most of us (in the UK anyway) although government minister the inimitable Jacob Rees-Mogg is none too impressed by the WFH-happy Civil Service’s efforts (they’ve relocated to the Cotswolds it seems.) ...
Read More »Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads
Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...
Read More »David Droga outlines his vision for new Accenture Song
David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...
Read More »IPG follows rivals with strong Q1 2022 – now investors will seek better long term growth
Interpublic (IPG) has more than matched its peer ad holding companies with net revenue of $2.23 billion, up 9.8% from 2021 with organic net revenue growth of 11.5%. Organic revenue increases among the big five (WPP, Omnicom, IPG and Publicis ...
Read More »Brands in the front line over Ukraine
Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...
Read More »Dove challenges beauty influencers with #DetoxYourFeed
Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...
Read More »Pandemic recovery boosts UK adspend to record £31.9 billion
The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...
Read More »WPP starts 2022 strongly, raises guidance to 6% and rejigs GroupM into new data-based pyramid structure
WPP has joined rivals Omnicom and Publicis in moving strongly into 2022 (Ukraine war notwithstanding) reporting organic growth of 9.5% across the board on a revenue increase of 6.7% to just over £3bn in Q1. WPP’s measure of organic growth ...
Read More »Has Piers Morgan the staying power to make Talk TV a success?
It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here he is on the first Piers Morgan Uncensored segment of Rupert Murdoch’s new Talk TV, trying to get a word ...
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