Media

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high ...

With the rise of online channels such as Netflix, Amazon Prime and Now TV, traditional TV viewing has declined by three per cent in the last 12 months. This decline shows no signs of stopping. Last year, Ofcom’s Media Nations ...

Three former Adelphoi Music execs – Max De Lucia, Greg Moore and Sascha Darroch-Davies – have left to join former FRUKT MD Jeremy Patterson in a new London-based international “sonic branding” agency, DLMDD. DLMDD says it will “bring brands together ...

By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it ...

For the past three years, the media and marketing industry has at last taken some bold and confident steps on the journey towards transparency. The increasingly complex media landscape – particularly the sometimes byzantine digital media trading ecosystem, with multiple ...

WPP’s share price recovered this morning – up 7.6 per cent in early trading – as CEO Mark Read revealed its 2018 numbers: not as bad as many feared but still showing a fall in net sales (WPP’s measure of ...

WPP reports its full year 2018 figures tomorrow (March 1) with most analysts expecting a small reverse in growth compared to 2017 although not as bad as its disappointing Q3 2018 figures indicated. Which will leave us with the two ...

Grace Surguy is senior project manager at Dare, a digital creative agency and part of Inside Ideas Group. Desert Island Ads No longer twiddlies you endure at the cinema, ads are more than just scenery for the main event. They’re ...

Christophe Guilluy’s recently published English-language version of “Twilight of the Elites” focuses on nascent tensions between France’s metropolitan ruling class and the disenfranchised people who live in the countryside outside of France’s “citadels” of power and economic influence. Originally published ...