Media

Friday evening os it’s into the kitchen to turn on Iggy Pop on BBC Radio Six Music and it’s….Gideon Coe playing a succession of dirges to mark Prince Philip’s death. On Saturday evening Craig Charles’ Funk and Soul Show is ...

Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...

By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

Don’t ‘cha love influencers? Some consumers obviously do, much to the benefit of their bank balances. Read recently that Kim Kardashian is now a billionaire – is she an influencer or something else? Big business though with a market estimated ...

This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...