Media

People are reading more magazines and newspapers (if they can get hold of them) in the time of Covid-19 (I even read the leader in the Mail on Sunday which I never do.) Online magazine digital subscription app Readly has ...

How are we to assess the fortunes – and management – of the big ad holding companies over the next few months? Companies of all shapes and sizes are set to struggle with the Covid-19 outbreak of course, with a ...

In times of crisis as we are seeing with the Covid-19 pandemic, brands are wondering how to best invest their marketing efforts and which decisions will positively or negatively affect their business and reputations. Some things go without saying, like ...

Are agencies doing their bit in the Covid-19 crisis? WPP CEO Mark Read (below) thinks they are. Writing this week he said: “At WPP, we are working with international health authorities to promote effective handwashing, and we have offered our ...

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works ...

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

Guinness is never one to let a topical opportunity – however grim – slip and it scored a social media success with this image of a stay-at-home Guinness. Only it wasn’t “official” Guinness at all, it’s the creation of freelance ...

The challenge for Pay TV Pay TV platforms face a dual threat from SVOD (streaming) services. First, there is a decline in viewing caused by the streaming services and second, the downward pressure on prices as SVOD offer a lower ...