Media

WPP wins Newell with horizontal-sounding group offer

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

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Saatchi China spearheads global Siemens creative win

Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. ...

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Sorrell’s S4C wants a lawyer, closes in on Braun digital

Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university law students, “fluent in Dutch, English and legalese.” S4’s MediaMonks is headquartered in the Netherlands. They should also be “discreet ...

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YouTube unveils its top ads of 2018 (Xmas excepted)

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream ...

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Talon Outdoor: Exciting times for Out of Home as transformation mixes with uncertain times in 2019

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

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Mindshare survey shows growing use of tech – with humans fighting back

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...

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