Media

Ocean brings digital Out of Home network to Birmingham

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

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Accenture at Cannes: “They said we’d never be creative”

Accenture Interactive had a very big yacht at Cannes last year – and posters all over the Palais des Festivals – but Anatoly Roytman, who heads up the company in Europe, African and Latin America, didn’t quite believe his own ...

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Impero survey sets out to find reasons behind advertising’s “brain drain”

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

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Introducing the More About Advertising Book Shop

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

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Global adspend to hit $600bn this year says IPG’s Magna

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

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Digital maturity is behind UK’s continued ad spend growth

Brexit cannot wither us, it seems, as agency groups are forecasting healthy ad spend growth in the UK for 2019, even though it will be slightly slower than last year. GroupM says the UK will grow by 6.1 per cent ...

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