Media

Publicis buys ecommerce analytics company Profitero, France’s Labelium snaps up 1000Heads

Publicis boss Arthur Sadoun has been shopping again – ecommerce obviously – paying an estimated €200m for 300-strong Boston-based retail software company Profitero. Profitero, which specialises in analytics, will be rolled in with other Publicis tech buys Epsilon (consumer data), ...

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David Droga outlines his vision for new Accenture Song

David Droga, CEO of newly-minted Accenture Song (formerly Accenture interactive) has been enlarging on the rebrand, saying the move the move was necessary to create a simpler model that clients could understand while also expanding the type of clients agencies ...

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Brands in the front line over Ukraine

Brands are in the front line everywhere these days it seems and this installation – officially sanctioned presumably – has appeared in St Petersburg,. using the logos of companies who’ve pulled out of Russia over the invasion of Ukraine. Spelling ...

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Dove challenges beauty influencers with #DetoxYourFeed

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

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Pandemic recovery boosts UK adspend to record £31.9 billion

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

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Has Piers Morgan the staying power to make Talk TV a success?

It takes quite a lot to make us warm to Donald Trump (actually warm is a bit strong) but here he is on the first Piers Morgan Uncensored segment of Rupert Murdoch’s new Talk TV, trying to get a word ...

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