Media

Readly launches global campaign to hijack stay-at-home reading boom

People are reading more magazines and newspapers (if they can get hold of them) in the time of Covid-19 (I even read the leader in the Mail on Sunday which I never do.) Online magazine digital subscription app Readly has ...

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Facebook ad revenue hit hard even though virus numbers up

Facebook ad revenue is dropping more rapidly in the US than other Covid-19 hit markets according to new data from social media marketing company Socialbakers. Facebook is suffering an ad fall (as is Twitter) despite the rapidly growing use of ...

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MAA’s blast from the past – O2 from VCCP

Bit of a shortage of noteworthy new campaigns (for some reason) so we thought we’d pick a few from the past to entertain and, maybe, inform. Would arguably be a bit too easy to go straight to the greatest works ...

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Sorrell reckons virus will “accelerate digital transformation”

It’s an il wind, as they say… S4 Capital’s Sir Martin Sorrell has been opining on Sky News that the outbreak of what he somewhat contentiously called “the Chinese virus” in a City AM report (wouldn’t be SMS if he ...

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