Media

Maybe it’s August but there’s been another round of crystal ball gazing about the future of agency holding companies – chiefly WPP – and the now hardy perennial of who’s going to be WPP’s CEO – probably Mark Read (below). ...

Four agencies are reported to be pitching for Sky’s main brand advertising account: Brothers and Sisters which has worked on the business since the agency’s foundation, WCRS, Sky’s in-house creative unit and one other. It would be surprising if the ...

The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...

A late posting on this site Friday afternoon caught my eye. It concerned an agency boss fulminating about the role of intermediaries and questioning their level of contribution to the pitch process. I thought it was a cheap shot. The ...

The US Army may be by most estimates still the most powerful military force on earth – maybe ever – but it can’t seem to get rid of McCann however hard it tries. Maybe it should outsource the job to ...

WPP is decisively cutting links with the Sir Martin Sorrell era by leaving its 27 Farm Street, Mayfair, London HQ and moving staff initially into Ogilvy and media agency Wavemaker’s new building on London’s Southbank, with its nice view of ...

Lucy Barrett is client director of industry marketing body Radiocentre. She is a former editor of Marketing and spent five years as European communications director of JWT. Radio is booming in the UK according to the latest figures from the ...

WPP chairman Roberto Quarta and his chums on the board are keeping us interested in Sir Martin Sorrell’s successor as CEO of WPP. Latest name in the frame is IBM’s David Kenny (below), boss of its Watson and Cloud Platform ...

McDonald’s revealed in October that it was shifting from a single global media agency to a small roster of preferred local suppliers. This was never going to be good news for Omnicom’s OMD, which has held the business exclusively for ...