Media

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...

Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. ...

He made a shock arrival, and now he’s made a shock departure. After less than a year, Stef Calcraft’s reign as executive chairman of Dentsu Aegis Nework UK and Ireland has come to an end. The deed seems to have ...

Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university law students, “fluent in Dutch, English and legalese.” S4’s MediaMonks is headquartered in the Netherlands. They should also be “discreet ...

YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream ...

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business. It ...

Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of ...

WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a ...

WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key ...