Media

Publicis sets holding company bar in Q3 with 11.2% growth

Publicis has laid down a significant marker for its holding company rivals – and even fast-growing newbies like Sir Martin Sorrell’s S4 Capital – by posting third quarter (Q3) organic growth of 11.2%. The US was up 11.2%, Europe 10% ...

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What does the future have in store for online casino marketing?

Phrases such as “the best slots on the planet”, “all about the customer” and “win it big” have become commonplace throughout the online casino community. There is indeed something to be said about such promotions when we consider the fact ...

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WPP creates financial PR giant with Finsbury/SVC merger

The dog that hasn’t barked yet as the marcoms world inches back to post-pandemic normality is M&A, the big deals that everyone expects but which haven’t, so far, happened. WPP, once the busiest acquirer, has pulled in its horns during ...

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Uncommon updates the cuppa in first campaign for Twinings

Twinings’ new campaign, “Alive in every drop,” pulls off a clever balancing act – it feels modern but respects the tradition of pausing for a cuppa, reflecting the way that it can shift the mood of the day. Watching these ...

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Laurence Green: a winning gamble from Ladbrokes

A Winning Gamble. I don’t like gambling ads. I don’t like the product they promote, the way that most are executed, the inconvenient truth that children still see and hear so many of them. I do, however, like the new ...

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AB InBev global media pitch is big challenge for Dentsu

Big media reviews seem to happen almost daily these days but AB InBev’s global review is worth noting: it spends around $5bn on advertising including some of the drinks world’s most famous brands. The review is supposed to conclude in ...

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IAB: mobile and video drive spectacular UK digital growth

UK Digital adspend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released today. The data, produced with PwC, shows a half yearly spend of £10.5bn, which is up 49% vs H1 ...

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