Media

Hyundai goes darker with new ITV drama idents

Don’t usually do TV idents but Hyundai – Hyundais seem to be everywhere in the UK, wrapping up the car share market – is sponsoring “forward thinking drama on ITV.” The campaign from Innocean and Havas Media’s Jump seems to ...

Read More »

Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

Read More »

China expert Jonathan Smith picks his Desert Island Ads

Jonathan Smith is CEO and founder of Hot Pot China, a China-focused digital and commercial consultancy. Desert Island (China) ads China is set to be the largest retail market by the end of this year. The opportunity is vast, and ...

Read More »

WPP and Publicis win (quite a lot) of Mondelez in review

Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis, Adweek tells us. Well it kind of has except Interpublic’s The Martin Agency continues on Oreo globally (a pretty big brand ...

Read More »

Publicis rolls the data dice again with Rauxa acquisition

Publicis Groupe has acquired yet another agency, US based and female-led Rauxa, described as a full service marketing agency. In this case that seems to mean direct marketing or maybe CRM. Unusually it will sit within Publicis Media. Publicis CEO ...

Read More »

Channel 4 plugs (fairly) starry line-up with complaints ad

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

Read More »

Another blow for M&C Saatchi as new NatWest campaign heads to The&Partnership

M&C Saatchi PLC is having a gruelling time at the moment, forced into a £6.4m provision over too-early revenue recognition and some assets on its balance sheet that aren’t worth what the agency thought they were. It’s re-iterated its profit ...

Read More »

Does ITV Creative rise to Rugby World Cup challenge?

More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some Japanese-style animation. Take it the games are on quite early, which presumably means pubs will be open for breakfast. OK ...

Read More »

Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

Read More »