Media

Channel 4 plugs (fairly) starry line-up with complaints ad

There’s quite a battle going on between in-house broadcaster creative departments as their masters grapple with a changing TV world where subscription-based streaming is challenging more conventional forms of funding (advertising or, in the case of the BBC, you and ...

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Another blow for M&C Saatchi as new NatWest campaign heads to The&Partnership

M&C Saatchi PLC is having a gruelling time at the moment, forced into a £6.4m provision over too-early revenue recognition and some assets on its balance sheet that aren’t worth what the agency thought they were. It’s re-iterated its profit ...

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Does ITV Creative rise to Rugby World Cup challenge?

More Rugby World Cup, this time from tournament broadcaster ITV’s ITV Creative ‘Rise to the World Cup’ – featuring some Japanese-style animation. Take it the games are on quite early, which presumably means pubs will be open for breakfast. OK ...

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Ocean Outdoor turns sports broadcaster in Rugby World Cup partnership with ITV

Out of Home is becoming an all-singing and dancing medium in the digital age and UK digital specialist Ocean Outdoor seems to be becoming a sports broadcaster as well, using its giant screens including London’s Piccadilly Lights. Already this year ...

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Publicis Groupe retains $600m Novartis media

Publicis Groupe has retained the Novartis global media account, reckoned to be worth $600m. The Swiss pharma giant was previously handled by Starcom and now Starcom is combining with Publicis’ new data firm Epsilon in an entity called NovartisONE2. WPP, ...

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Ogilvy UK strikes influencer deal with Instagram specialist Takumi

There are influencers all over the place it seems. Ogilvy UK’s InfluenceO “proprietary influencer tool” claims to host over one billion of them in 60,000 categories. Which makes you wonder how high (or low) the bar is set to be ...

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