Media

ASA deals with adland outbreak of Tourette’s

UK adland regulator the ASA is dealing with a seeming outbreak of Tourette’s this Christmas – our old friend BrewDog is in trouble again (this time with the assistance of Uncommon Creative Studio) for its motherfucker poster (it doesn’t actually ...

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Unilever marketing changes fail to deliver sales growth

Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. ...

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Now US boss Brien quits ever-changing Dentsu Aegis, global jobs cut

The huge clearout at at Dentsu Aegis Network (the media arm of the Japanese ad conglomerate) continues apace – it’s looking rather like like a purge – as US CEO Nick Brien (below) departs to be replaced by Jacki Kelly ...

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ByteDance (TikTok) is building a new social media empire – how is the the Chinese advertising landscape changing?

By Jimmy Robinson After overtaking Baidu’s ad revenue recently, ByteDance has seen astonishing and rapid growth, with some reports stating ad revenue across all platforms owned by ByteDance in Q1 and Q2 2019 has reached 50 billion RMB (approximately 7 ...

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You & Mr Jones limbers up for battle against Sorrell’s S4C with new $250m war chest

There’s an interesting battle developing between David Jones’ You & Mr Jones and Sir Martin Sorrell’s S4Capital, both offering new-style solutions to the world’s big marketers. You & Mr Jones, which calls itself the world’s first BrandTech group (it’s even ...

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Accenture Interactive tipped to bid for M&C Saatchi

The M&C Saatchi share price is up this morning, raising the troubled agency’s market valuation to £90m from the £70m it fell to last week after M&C revealed a whopper £11.6m provision for accounting errors. This, the boys in dark ...

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