Media

Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...

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Global advertisers split over “digital transformation” says new WFA report

Business “transformation” is the buzz phrase de nos jours as companies large and small wrestle with a digital economy – and the uncomfortable realisation that people don’t seem to be buying any more just because the internet supposedly makes it ...

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Now MSQ Partners recruits top Dentsu exec Kate Howe

MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation ...

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MSQ Partners CEO Peter Reid: are you really getting a client-centric offer?

The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled ...

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WPP wins big chunk of Axa media – Publicis retains creative

WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account. Publicis has won the media business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So ...

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Japan weighs the benefits of successful Rugby World Cup

By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...

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