Media
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Jury is still out on ambitious Stagwell after Q1 numbers
Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO Mark Penn cast recent events in…
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WPP starts GroupM lay-offs as HR hit teams move in
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports…
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WPP Media ‘sunsets’ its big agencies
Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s…
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Ocean Outdoor’s Kevin Henry: how official fan zones and interactive DOOH experiences drive consumer consideration
The summer of women’s international sport is almost upon us, bringing with it multiple opportunities for brands to connect directly…
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WPP axes GroupM for WPP Media
Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price –…
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Aine Corry: third-party cookies are (still) not dead – now what?
Google’s long-anticipated shift away from third-party cookies has once again been put on pause. Should we be shocked? Probably not.…
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Can Facebook’s AI “wipe out the entire ad ecosystem?”
Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a “frenemy.” As opposed to a mighty monster…
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Channel 4 doesn’t need a visionary but it could do with a new vision
Is there a future for UK broadcaster Channel 4? The one-time enfant terrible of the UK broadcasting scene has been…
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McVitie’s re-invents London’s skyline
The London skyline is pretty spectacular at night (less so in the daytime as they keep putting up ever-larger City…
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