Media

WPP wins big chunk of Axa media – Publicis retains creative

WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account. Publicis has won the media business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So ...

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Japan weighs the benefits of successful Rugby World Cup

By Colin Wheeler So for England it wasn’t to be. Congratulations South Africa, and this will mean so much more than just winning a World Cup for the Rainbow nation as it continues to unite its diversity. But what a ...

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Sorrell reveals more fruits of his $1bn S4C labours

Sir Martin Sorrell says his S4Capital has morphed into a pumpkin from a peanut (maybe biology’s not his thing) as it reports organic growth of over 40 per cent this year in a third quarter trading update. He says: “Our ...

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Talon partners with data provider X-Mode to enhance Ada Out of Home platform

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH ...

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Social media is pants says new Grey Consulting report

Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about ...

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Who pays for political ads on Twitter anyway? Data is the true cost

Twitter used to be seen as a place for free advertising distribution in political circles. Parties would put together a nice visual with a memorable slogan, then sit back and hope it would be shared. That can still happen in ...

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