Media

WPP at £6bn may look like a bargain for someone – even its former boss

In the small print of S4 Capital’s 2019 results announcement it helpfully reminds us that WPP (the company Sir Martin Sorrell founded 35 years ago and left abruptly in 2018) is now worth less than £6bn (£5.86bn this morning), compared ...

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Global Diageo media goes to Omnicom’s PHD

Diageo has reportedly given its global media account to Omnicom Media Group’s PHD, another biggie for what was once the holding company’s second-string media agency. The other contenders were Carat and Publicis Media. Diageo is a big spender (a minimum ...

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‘It’s a Tide Ad’ tops WARC’s effectiveness poll

Saatchi & Saatchi New York’s ‘It’s a Tide Ad’ tops the WARC Effective 100 for most awarded campaigns in 2019. It increased Procter & Gamble’s Tide sales to $75m. Media was by Hearts & Science. In second place is Oyster ...

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UK premier Boris Johnson fluffs his lines over COVID-19

I caught up belatedly with Boris Johnson revealing the outcome of his (somewhat delayed) Cobra emergency cabinet committee meeting, when he seemed to be making some fairly sensible “steady as you go” comments about the COVID-19 outbreak (better give it ...

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London’s V&A picks Syzygy for digital media duties

London’s V&A museum (Victoria & Albert) has chosen Syzygy London as its specialist SEO digital media agency after a competitive pitch. Syzygy is part of the WPP empire. V&A head of digital media and publishing Kati Price says: “We’re really ...

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What’s in a Wavemaker? Positive provocation it seems

Wavemaker is the result of a merger between two WPP media agencies, MEC and the rather smaller Maxus. The merger was a consequence of MEC losing the giant US AT&T account to Omnicom’s Hearts & Science in 2016. Since then ...

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