Media
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Unilever awards social-first Wall’s to 180 Amsterdam – FMCG giant dumps CEO Schumacher
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from…
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People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving…
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Jemma Marchant: why emotional loyalty beats endless discounts
Nowadays, my inbox is flooded with discounts. While these offers are fun and ‘personal’ (I used that term lightly), they…
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Publicis adds to power base in LatAm with BR Media Group
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to…
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MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination?
It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out…
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Big decisions loom for Dentsu as it records thumping great 2024 loss
Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of ¥125bn ($820m or…
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Now Publicis wins Goodyear global creative and media
Hard on the heels of its global Santander creative and media win, Publicis has landed another big global brief –…
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IPG keeps head above water in 2024 – Omnicom merger still looks on track
IPG (Interpublic) has announced its Q4 and full year 2024 figures and they aren’t the car crash some were expecting.…
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