Media

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The ...

We all know the pandemic’s impact on the advertising industry has been tough, and the IPA 2020 census figures are here to prove it. Staff numbers have fallen by 10.8 per cent to 22,188 in 2020, with media agencies (down ...

Influencers love to claim that they are “authentic” and hard-working but they haven’t been doing themselves any favours lately. First they get caught sneaking off to lockdown-free Dubai, and now the ASA has exposed them for failing to declare ads ...

2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital ...

MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen ...

Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what ...

It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age of 97. A number of racing drivers referred to his early career in advertising and I thought I should share ...

From Burger King to BrewDog, and Donald Trump to Piers Morgan, the desperate desire to be provocative and stay in the headlines, isn’t always the best idea. The desire to shock is a common one for many brands. And for ...