Media

Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...

The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...

Are M&C Saatchi executives enjoying the sun – and the plethora of Grand Prix – in Cannes? Maybe they are but the agency is being tossed around on more stormy seas as Next15’s agreed takeover bid founders – it’s now ...

Paramount Global’s Paramount+ streaming service is launching in the UK with a heavyweight all-media campaign – ‘A Mountain of Entertainment’ – from New Commercial Arts. NCA’s launch campaign features Uma Thurman plus other paramount properties (Jack Whitehall too, inevitably.) The ...

The World Federation of Advertisers is launching a Global DEI (Diversity, Equity and Inclusion) Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry. ...

Top Tips for Cannes Not only do these pieces of work use technology in an interesting way, but they demonstrate the crossroad of creativity, technology and humanity. The best ideas these days, I think, come from this holy trinity and ...

Alistair MacCallum is UK CEO of Kinetic Worldwide, WPP’s Out of Home advertising media agency under the GroupM banner. Desert Island Ads If I’m stuck on a Desert Island by myself then I’m hoping it’s on a sun lounger rather ...

The UK’s Advertising Standards Authority (ASA) has been regulating ads for over 50 years now. At first it seemed rather a lost cause as an unruly industry largely ignored it but since then it’s become established as a mostly sensible ...

MSQ, the one-time Media Square which has morphed into an international marcoms business, has won a place on the Shell roster joining agencies including Wunderman Thompson, VCCP and Edelman. MSQ’s Stephen Maher says: “We are absolutely thrilled to be working ...