Digital out of home leader Ocean Group has announced a new company wide structure under group CEO Tim Bleakley including the appointment of Phil Hall as CEO of Ocean Outdoor UK. Hall (left) joins Ocean’s other country CEOs Anders Axelsson, ...
Read More »WPP buys US tech agency Fenom Digital – is it time it broadened its horizons?
WPP has bought US-based Fenom Digital which describes itself as a purveyor of “transformative digital solutions for the age of human interactions.” Ecommerce in other words. Fenom was founded in New york by Dylan Runne three years ago and now ...
Read More »Culture secretary Donelan kicks C4 privatisation into political long grass
Newish British PM Rishi Sunak is positioning himself as Captain Sensible, producing a wish list of priorities to get the country back on its feet (he hopes.) One of the least sensible notions of the previous Tory government and its ...
Read More »EU hammers Meta for anti-privacy tracking operations
The wheels are coming off the one-time Meta juggernaut with a vengeance. Ireland’s Data Protection Commission (DPC) is (reluctantly) fining the Facebook and Instagram owner €390m for targeting users with personalised ads. Apparently these, the foundation of Meta’s $98bn ad ...
Read More »Stranger things have happened – are enjoyable ads making an unlikely comeback?
One of two pundits were foolhardy enough to predict that 2023 – not the cheeriest prospect – might see the return of fun/enjoyment in ads. They should clearly be cosigned to the digital media school of forcible re-education for daring ...
Read More »Happy holiday – and a generous New Year
Every year is different and, after Covid, nothing should surprise us. But 2022 certainly did and, mostly, not in a good way. But there were bright spots for many of us and MAA, embarking on its second decade, had a ...
Read More »Quilmes beer ad foresaw a Messi future
Sport has a habit of catching out advertisers but Quilmes beer from Argentina bet the house on it in this ad which ran in October, pointing out coincidences between 1986 and the (then) forthcoming World Cup in Qatar. Clever timing ...
Read More »AMV BBDO shows what it’s made of with WhatsApp winner
After decades of apparently immovable stability at the top of the UK agency rankings, AMV BBDO is an agency in transition, with departures of key execs and clients. At the same time it’s hoovered up awards for Bodyform/Libresse in particular ...
Read More »Now Twitter users vote to boot out Musk
More total barminess from Twitter owner Elon Musk. He launched a Twitter poll on Sunday (saying he’d abide by the verdict) asking users if he should step down as CEO. Surprise, surprise 57.5% of 17.5m who responded said ‘Yes.’ Only ...
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