Media

Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about ...

Twitter used to be seen as a place for free advertising distribution in political circles. Parties would put together a nice visual with a memorable slogan, then sit back and hope it would be shared. That can still happen in ...

M&C Saatchi has had a tough old year with a £6m hole emerging in its accounts (the forensic accountants are on it – yikes) but it trucks on, now opening a new office in Amsterdam for M&C Saatchi Sport & ...

By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness. This is changing as we ...

Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was an even smarter buy by Microsoft. Once the apparent home for chief executives resting at home in leafy Surrey (the ...

The UK’s Ministry of Housing, Communities and Local Government (MHCLG) has appointed MSQ Partners to handle its marketing activity following a pitch among government roster agencies. MSQ’s task involves publicising MHCLG initiatives in the fields of affordable housing and regional ...

On October 27 1994, a simple and brilliant call to action (“Have you ever clicked your mouse right here?”) marked the birth of digital advertising. The online version of tech title Wired, HotWired.com, offered for the first time a square ...

Sir Martin Sorrell’s S4Capital has bought two “analytics” companies to merge with its digital media operation MightyHive: ConversionWorks, a digital analytics, biddable media and data science company in London, and Datalicious Korea, a South Korea-based data and analytics consultancy. ConversionWorks ...

WPP returned to growth in the third quarter of 2019, way ahead of expectations, although CEO Mark Read is counselling investors not to expect too much too soon, sticking to his guidance for no growth this year and performance in ...