Media

It’s been a busy end to the year for Uncommon, which has won yet another pitch, this time for money saving app Yolt. Uncommon has been appointed, as ever, for its success in driving brand fame, with a brief to ...

It hasn’t been a bad crop of Christmas ads this year even if, in the midst of new lockdowns across the world, it hasn’t always been easy to buy what they’re selling. They’re eagerly reviewed (by all sorts of media) ...

Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...

Online casino platforms have been growing at a rapid pace since they have been legalized back in 1994. The rapid growth of the internet and technology in general has significantly contributed to their evolution to the point that now, they ...

WPP is updating investors and analysts today but the menu gives a pretty clear idea of CEO Mark Read’s plans and expectations. Under Strategic Goals we have: *Return core Communications business to sustainable growth. *Expand further into high-growth areas of ...

For too long there has been a disconnect between two major functions in digital advertising – the ad creators and the media planners. Traditionally, the creators cook up a suite of ad creatives, ring the bell for the planning team ...

Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the ...

Companies are using different marketing tactics in the UK’s never-ending almost-lockdowns and premium brand Silent Pool Gin has been using hyperlocal media company Pintarget to target wealthy consumers through Sky Adsmart. Pintarget MD Charlie Makin says: “Adventurous gin lovers want ...

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...