Media

Google is doing its bit for LGBTQ+ people with a new attribute on business profiles allowing shops and others to mark themselves as ‘LGBTQ-friendly’ safe spaces. House of Greenland has produced the introductory film, featuring Orphan Tailoring in London’s East ...

Social media publisher Jungle Creations has sold a majority stake to private equity firm, Livingbridge for an undisclosed sum, following record revenue and profits. Jungle’s brands include Twisted, VT, Four Nine, Craft Factory, Level Fitness, Lovimals and Blue Crate. In ...

Channel 4’s All 4 is claiming to be the first UK broadcaster to allow advertisers to buy digital ad space programmatically through its new All 4 Private Marketplace, which uses real-time bidding. C4’s Future4 plan aims to deliver 30% of ...

WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the UK’s fastest-growing tech companies.” Satalia clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Alongside its Alongside its ...

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

More inclusivity as the Paralympics limbers up, Vodafone in the UK is running a campaign with Out of Home owner Global to highlight the digital divide, 6% of people in the UK have no internet access – somewhat surprising after ...

It’s the Paralympics soon following a surprisingly successful Olympics 2020 and we all know what the Paralympics competitors are don’t we? ‘Super. Heroes’ as broadcaster Channel 4 puts it in its current campaign. Not according to adam&eveDDB’s new ‘#WeThe15’ for ...

Iconic 90s TV series Changing Rooms is back after 17 years, promising to bring viewers the same format — and nail biting jeopardy — as the original show, in which neighbours are given free rein to make over rooms in ...

Ad views have never been a very effective measure for marketers, given that they are really only about whether the ad has been viewable, not whether anyone was paying attention. Omnicom Media Group is attempting to rectify that by striking ...