Media

Rapidly expanding UK-based marcoms group MSQ seems to have survived the pandemic in good shape, reporting a gross profit of £68m and revenue of £93m in the financial year to end February. MSQ’s agencies include Freemavens, Holmes & Marchant, The ...

Andy Main’s Ogilvy has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior ...

This could be a fun ad war on the way: Apple is plugging its new privacy stance with a TBWA campaign inviting inquisitive others – Facebook anyone? – to “mind their own business.” iPhone users now have to opt in ...

Noticed the other day that it was National Bee Day somewhere or other. Are we running out of days? It’s seemingly Masturbation Month in the US and elsewhere – which sounds a bit more more fun, certainly less hazardous – ...

Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can ...

WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates (it’s a creative problem-solver for clients) its commitment to zero carbon emissions, the road to recovery for the global ad ...

In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” ...

Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4. It tracks a young Londoner’s bid to test himself as a high board diver. ...

Thanks to Covid, the Euro 2020 tournament is a full year behind schedule. Appropriately enough, this new promo for the BBC’s football coverage takes place in a waiting room big enough to fit the whole of Europe, where big name ...