Media

Sir Martin Sorrell’s latest acquisition for S4 Capital programmatic media company MighyHive has won Cheddar in the US, described as a “post cable networks” company. Cheddar specialises in OTT (over the top) video and currently runs two live channels – ...

It’s estimated that influencer marketing, currently worth $2bn, will be worth $10bn by 2020. In between now and that time is the small matter of 2019 – that’s a big ask in one year. However, as the industry becomes more ...

A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and ...

The UK’s Channel 4, a minority station in terms of audience share but, publicly-owned, part of the UK’s broadcast establishment, is at loggerheads with Publicis Media over a 2019 sales deal. Publicis spends about £125m a year with C4 and ...

S4 Capital’s Sir Martin Sorrell has been telling the Guardian about his plans for 2019 – he’s going to Davos, the Detroit Motor Show (wonder which client he’s got his eye on there), the Consumer Electronics Show and Cannes, where’s ...

Adweek’s most read article of 2018 (so far) is Rei Inamoto’s design for a new kind of agency, one that clients want and actually find useful. The former CCO of AKQA, now running his own innovation company Inamoto & Co, ...

It has been, as they say, a funny old year: the Brits battling with Brexit (in which contest everybody seems to be on different sides) and, in adland, famous names including JWT, Y&R and WCRS disappearing (as individual entities anyway.) ...

How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose ...

WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing ...