Media

WPP’s GroupM has declared war (they’ve been rowing for years) on Accenture Media Management, the consulting giant’s media auditing arm. According to Digiday WPP will no longer participate in pitches run by Accenture because Accenture Interactive has now entered the ...

He just can’t stay away, can he? Fresh from Warburtons Robert de Niro is now appearing in a campaign for Kia, for a car seemingly named after him. Neat from Innocean and Havas Media. MAA creative scale: 7.

You can now switch mobile networks in the UK with a free text (thank you Ofcom) and Three, as ever, has been quick off the mark to mark the occasion. With Dame Joan Collins, no less, in a social campaign ...

Everyone’s looking for a silver bullet – or secret sauce – and Publicis reckons it’s found one as it completes the acquisition of US data firm Epsilon for a net $3.95bn. Last year Interpublic bought its own version, Acxiom, for ...

A YouGov survey recently revealed that six out of ten voters would not buy a used car from Boris Johnson. Apparently though, 13 per cent would, which proves Abraham Lincoln’s famous dictum that “you can fool some of the people ...

S4Capital’s Sir Martin Sorrell gives good interview even though half the audience is probably scratching its head at some of the phrases he uses (he likes to introduce new ones on a regular basis.) So attendees at an International Advertising ...

Ocean Outdoor has struck a partnership agreement with the All England Tennis Club to live stream this year’s Wimbledon tournament, including both men’s and women’s finals. Jaguar has been signed up as Ocean’s sponsor for the tournament coverage. Sites include ...

Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with ...

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns ...