Media

After years of relative stasis the guard is finally changing at the top of the ad holding companies. Interpublic, helmed by Michael Roth since 2005, has appointed Philippe Krakowsky to the newly-created post of COO, a pretty clear sign that ...

Paul Frampton, the former CEO of Havas Media Group UK, has returned to the industry as President of Europe at Control v. Exposed, a US-based digital media start-up that is launching in the UK. Frampton described Control v. Exposed (CvE) ...

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

Last month Twitter rolled out a new video ad bidding option. It allows advertisers and marketers to run videos of 15 seconds or shorter, but they’ll only be charged if the user watches the ad for a full six seconds. ...

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a ...

Facebook has had its fair share of bad press, audience challenges and brand safety issues amidst its meteoric growth. It released a report last week on the benefits of combining Facebook and Outdoor advertising that is a welcome realisation that ...

Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some ...

A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. ...