Cannes Lions announced more winners on June 23 in the penultimate Awards Show of the Festival. The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions. In ...
Read More »Jane Austin: can Ryan Reynolds make advertising fun again?
“Ads should be fun”, Ryan Reynolds told Cannes yesterday. It’s a highly controversial statement for an industry that lost all interest in fun years ago. Thankfully, the Hollywood actor-turned-adman also offered some lessons in comedy for the more humourless amongst ...
Read More »Matt Williams: when Cannes becomes really important
Cannes Lions has its detractors. I’d like to think we’ve gone beyond the days of the snidey ‘it’s just a jolly’ remarks, but you can understand why some still think the idea that for one week each year the industry ...
Read More »UK Ad Association’s Ad Net Zero aims at global reach
Still not entirely sure how adland can save the planet by cutting emissions – can’t be that many of them surely? – but the UK Advertising Association’s Ad Net Zero initiative is bigging it up at Cannes, announcing an international ...
Read More »David Jones’ Brandtech Group hires former Facebook creative head as CCO
David Jones’ Brandtech Group has reeled in a major recruit just in time for Cannes. Former Facebook CCO Mark D’Arcy is joining Brandtech as partner and CCO. D’Arcy (above), said to have been instrumental in teaching brands how to use ...
Read More »Jane Austin at Cannes: even with all the talk of purpose, progress is screeching to a halt
It’s the little things like a looming recession, soaring inflation and (for Brits anyway) Boris Johnson in charge that make you look to future with a sense of abject dread. Not wanting to send you further into a depressive spiral, ...
Read More »Advertisers try to corral social media and the metaverse
Something called GARM, which stands for Global Alliance for Responsible Media, has produced a new set of guidelines for digital media including the metaverse. This sounds rather like herding cats but GARM is supported by the World Federation of Advertisers ...
Read More »Dentsu folds creative agencies into new Dentsu Creative
Some quite famous creative brands are falling by the wayside these days and now Dentsu International is folding DentsuMB (formerly dentsumcgarrybowen), 360i and Isobar into new entity Dentsu Creative. Dentsu Creative CCO Fred Levron says: “If you had the chance ...
Read More »Droga5 hits another New York Times winner
The New York Times has lots of subscribers these days and one such is Questlove, aka Ahmir Khalib Thompson, a music and all-round cultural maven it seems. He’s the star of the latest NYT ad from Droga5, now the agency’s ...
Read More »