Media

WPP CEO Mark Read may be thinking back to 2016 as he contemplates two massive account reviews: Walgreens Boots Alliance is reviewing its across-the-board global deal with WPP up against Publicis as its three-year contract comes up while T-Mobile is ...

Havas Media Group in the UK is launching what it calls a “social equity marketplace”aiming to give clients the opportunity to use so-called under-represented media. This follows a similar initiative in the US. The UK marketplace includes Black, Asian, minority ...

Matt Bennett is co-founder and executive creative director of Ultra Brand Studio. Adland’s not going to save the world – not that it was ever in doubt, but lockdown hammered the point home. As ECD of an agency that launched ...

The World Out of Home Organization’s global #OurSecondChance campaign has so far appeared on 40,000 digital screens with an estimated donated media value to date of US$40m. This makes it comfortably the world’s biggest all-format digital Out of Home campaign ...

As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ...

At the same time as a writer in PM Boris Johnson’s other employer the Telegraph surmises that Boris has six months to save his job amid the coronavirus testing fiasco, a number of minds have gone back to 1979 and ...

How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...

The Financial Times’ coverage of the worldwide coronavirus crisis has been outstanding – just as well as the world’s so-called leaders seem all at sea. “Deal confidently with crisis” is the message of this new film from The Brooklyn Brothers ...

Are Burger King and McDonald’s kissing and making up? Looks like it from this poster in Finland – but actually it’s for Helsinki’s Pride Week celebration. ‘Love Conquers All’ it seems, even the rather unappetising Ronald McDonald. Burger King says: ...