Media

Out of home digital media owner Ocean Outdoor is launching the Crucial Creative Competition, a £1million prize fund to help galvanise advertisers and agencies as the Covid-19 crisis begins to ease. The Crucial Creative Competition replaces Ocean’s long-running annual digital ...

My first job out of university was working for Campaign Magazine. It was 2008 and despite the financial crisis being in full swing (or maybe because of it), I got lucky. At the start, I barely knew anything about advertising. ...

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative ...

Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food ...

With some fanfare and no-little delay, ISBA has published a new study into programmatic advertising. The report found that about half – at best – of leading brands’ programmatic spend actually reaches publishers. The rest is eroded along the supply ...

Dentsu Aegis Network, which implemented 10% pay cuts, furloughs and layoffs last month, is bringing together its non-Japanese creative agencies under the Dentsumcgarrybowen umbrella. In practice this seems to mean rebranding some agencies in Asia that went under the Dentsu ...

Marketing Week’s lively columnist Mark Ritson has suggested the UK government enlist a “dirty dozen” from adland to sort its garbled communications over the switch from “stay home” to “stay alert” as Covid-19 lockdown eases. Some of whom I know ...

Walgreens Boots Alliance is looking for a new global agency to “accelerate its digital transformation,” prompted in part by changes imposed on its retail and whoesale pharma business by the Covid-19 pandemic. It spends an estimated $280m a year. Which ...

An era is coming to a close in media agencies with another of the group of UK media traders who have dominated big media agency land stepping down, MediaCom head Stephen Allan. Allan is being replaced by another Brit and ...