This seems to be P&G’s take on the George Floyd issue, timed, presumably, for the trial of policeman Derek Chauvin. Or the potential aftermath anyway. Inviting us to “widen the screen’ on the way we see things, race especially. By ...
Read More »Google shines a light into covid vaccine murk
Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...
Read More »P&G to buy Publicis? Nice idea for April 1…
April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...
Read More »Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...
Read More »Facebook’s global media pitch team should be interesting – who are the poachers and who the gamekeepers?
Facebook is reviewing its estimated $750m global media account – not a surprise really as most big advertisers seems to do this these days every two years or so. Facebook has only recently emerged as a big advertiser, using advertising ...
Read More »Publicis takeover rumours re-emerge – now it’s Vivendi
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs ...
Read More »Archie Heaton: why flagging Labour needs to take a leaf out of the marketing textbook
The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...
Read More »Wieden+Kennedy gives F1 (un)comfortable lift-off
The 2021 Formula One season kicks off in Bahrain on Sunday and Wieden+Kennedy is back in the cockpit promoting it, focussing on the reactions of fans, drivers and pit crew rather than the motorised advertising hoardings – sorry, cars. Inviting ...
Read More »WPP invests $200m in a new data ‘centre of excellence’
WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to ...
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