If you Google PwC and fines you get a pretty long charge list, fines for mis-auditing companies ranging from BT to giants of the construction world. But the (sometimes inexact) bean counters hoovered up £5bn of revenue in 2022 and ...
Read More »Saatchi and Saatchi wades into Roe v. Wade
Saatchi & Saatchi has entered the Roe v. Wade abortion lists again with yet another use of its iconic pregnant man ad, this time with ‘50 years of men making decisions over women’s bodies.’ The ad shows the male judges ...
Read More »Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...
Read More »Meta puts its stamp on the Rugby World Cup with BETC and partners
Meta is the official social media supplier to the 2023 Rugby World Cup, coming up in France in the autumn, and BETC, Havas Play, Havas Events and Unit9 have been signed up alongside in-house Meta Creative X to expound the ...
Read More »MAA Ad of the Week: Working with Cancer from Publicis
Purpose can be a fine thing in advertising if it really means something – not you Hellmann’s – and Publicis CEO Arthur Sadoun has mobilised his own cancer diagnosis to formidable effect including a new film from Publicis Foundation for ...
Read More »IPA Bellwether survey: marketers expect strongish 2023 (fingers crossed)
As the world’s self-styled economic movers and shakers gather in Davos – cautious optimism seems to be the keynote so far – back at the UK coalface it seems as though 2023 may not be the car crash many feared, ...
Read More »ASICS launches global Prime Video mind-sharpener film
Exercise can sharpen even the brightest minds, according to sports brand ASICS in a new documentary streaming on Prime Video. The global campaign, ‘Mind Games – The Experiment,’ from London indie creative agency Neil A Dawson & Company, About Beyond ...
Read More »Ad Contrarian Bob Hoffman: why I’m no longer very interested in today’s advertising
Yesterday was so-called Blue Monday, the most misery-inducing day of the year according to some, and in the inbox was a rather distressing message from Ad Contrarian Bob Hoffman, who’s been fighting the good fight on a regular basis for ...
Read More »Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such ...
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