Media

Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m more ...

Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. This is Ocean’s ...

By Matt Willliams David Wilding is the head of planning at Twitter. What does that mean? He gets that question a lot. Which is why I wanted to sit down with him for the latest Hour of Advertising, a series ...

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital ...

Adweek reports that troubled FMCG giant Johnson & Johnson (it’s facing a barrage of health-related lawsuits among other issues) is slashing its ad budget after setting up a new structure involving bespoke units from Omnicom and WPP. J&J used to ...

If you want to find the cutest animal on the planet, you could do worse that the slow loris. It’s a little nocturnal primate that can melt your heart strings with bigger eyes than Puss in Boots from Shrek. YouTube ...

Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of ...

Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, ...

We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently ...