Media

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up ...

The Or is Mother’s other agency (geddit) and seems agreeably determined to be even wackier than its distinguished parent. This ad by YouTuber anOnymoose ran just once as it was plugging a free taco offer on December 13, taking a ...

In his unequaled wisdom, Stephen has asked me to rattle on about what I consider to the best and the worst ads of 2022. So, here goes… The best is without question the wonderful spot for “Posten,” the Norwegian postal ...

It’s always nice to end the year with an account win and Mother has done so with SlimFast in a pitch while Lucky Generals has landed a brief from the Guardian to expand its international reach and revenue. The Guardian ...

Consultancy MediaSense is launching a DE&I (Diversity, Equity & Inclusion) audit programme for advertisers. Sanofi is one of the early adopters. The audit programme, which aligns closely with the World Federation of Advertisers’ (WFA) responsible media framework, will identify key ...

The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s ...

Running an ad just once has a distinguished heritage – it’s the way Apple launched the Mac with Ridley Scott’s extravaganza in 1984 – and Taco Bell and agency The Or are following in its footsteps – rather more modestly. ...

A while back we recommended a policy of masterly inactivity to a UK government determined to privatise Channel 4, a terrestrial TV channel (with a growing number of digital bits) that costs the taxpayer nothing and, in its last year, ...

By Nick Breen (partner) and Mikaela Belcher (associate) at Reed Smith. FIFA has reported that the World Cup 2022 group stages have attracted record-breaking TV audiences in multiple markets around the world. Despite the controversies surrounding the tournament, the buzz ...