Media

Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a substantial budget, as Ocean Outdoor’s new DeepScreen technology allows advertisers to get right in consumers’ faces, from some angles anyway. ...

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

Publicis Groupe has beaten WPP, Omnicom and Dentsu in one of the biggest pitches of 2021 to win the $600m Walmart US media planning and buying account. The appointment sees the account move back to Publicis from WPP, and brings ...

The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in London) has benefited – selling what it says is a significant stake to private equity’s Apiary Capital. The deal is ...

The UK government is reviewing its Covid-19 agencies: MullenLowe for creative, which is pitching against M&C Saatchi, and media agency Manning Gottlieb OMS which will probably end up pitching against everyone as the process is reported to be taking a ...

We all know that it’s sensible to save our money for a rainy day, but no one can deny that a bit of retail therapy is a wonderful thing. Once all of our necessities are covered, it’s nice to engage ...

Football is upon us again – did it ever go away – with broadcasters and sports goods firms falling over themselves to persuade us it’s bigger and better than ever. Their communications, however, may not be. Back in 2002 Terry ...

We often hear about the absence of a marketing voice at the top tables of big companies these days but that can’t be said of Adam Crozier, tipped to be the next chairman of the UK’s BT, a massive business ...

KFC and IKEA are two of the world’s more imaginative advertisers (both use Mother in the UK, which isn’t coincidental) and they’ve been enjoying themselves in sunny Mallorca. There’s an area of the island known as “where IKEA is” it ...