Media

ITV is fending off streaming service rivals by promoting its on-demand digital Hub, and this new ad by Uncommon does a good job, with a theatrical spot that pits drama against reality TV in a fight-to-the-death for viewers’ attention. Jason ...

The Oprah interview was taken very much at face value in the US, with Meghan Markle’s “truth” comprehensively trumping Piers Morgan’s interpretation of it. Procter & Gamble has jumped on the bandwagon of support for Markle and is now “beyond ...

New London agency Trouble Maker has been appointed technology firm Oppo UK’s digital, social and media communications agency of record. The appointment, following a competitive pitch, will see Trouble Maker (below) handling all OPPO’s digital marketing, social media campaigns and ...

Cephas Williams, founder of The Black British Network, has launched a campaign on Digital OOH (DOOH) screens one year since the murder of George Floyd on May 25, 2020. The campaign is titled ‘9:29’ (the time it took for Floyd ...

The post lockdown bounce back seems to be in full force. Restaurants and galleries are booked up, pub gardens are rammed despite the bank holiday weather, and marketers are buying ads on ITV. Ad revenues at the broadcaster jumped 68 ...

Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...

Nick Emery’s new You & Mr Jones Media has raided Mother’s nascent Media by Mother for COO Will Heins. Heins joins You & Mr Jones Media as a partner. Prior to Media by Mother Heins played a key role in ...

Sir Martin Sorrell’s S4 Capital roars on, reporting first quarter 2021 revenue up 71% to £122 million, up 35% like-for-like, with gross profit up 71% to £104 million, up 33% like-for-like (S4 is a lot bigger now than a year ...

“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...