Media

By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary ...

Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s ...

If proof were needed that ad agency staff are more stretched than ever, the IPA’s latest census is here with the numbers. There are fewer people working at IPA agencies than there were a year ago, and the drop in ...

Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other ...

It’s good news that advertising is represented in Time’s 100 Most Influential People of 2019, but kind of strange that it’s an illustrated character whose inclusion looks confusingly like it could be part of a paid partnership. Jane Walker appears ...

The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS ...

Reading in MAA that Mother’s new campaign for Sky will continue to feature Idris Elba, I felt driven to burden MAA readers with my thoughts on “Star Fucking” in the ad biz. For years the title was held by BBDO, ...

If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed ...

It’s the last series of broadcasting phenomenon Game of Thrones (in case you hadn’t noticed). In Australia Foxtel and agency DDB Sydney are commemorating this sad event with, appropriately enough, a cemetery – 2000 square metres-worth to house all those ...