Media

New Commercial Arts was won premium alcohol-free beer Lucky Saint and is launching it as Alcohol Change UK’s “official beer of dry January,” with a major Out of Home campaign targeting commuters on Clear Channel and Ocean Outdoor sites around ...

If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020 – 2022 may be the year when they spread their wings with bids and deals. Publicis Groupe has bought Tremend ...

London agency Who Wot Why is a relatively newbie that appears to have established itself in a relatively short time. Football punditry has become a booming industry as former star players (and some not so stars) find a profitable niche ...

Our AA/WARC adspend forecast predicts continued strong growth in the advertising market, after a record year in 2021, with the fastest rebound of any major international market continuing into 2022. Like the last couple of years, these predictions have the ...

Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed ...

The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO Sir Martin Sorrell in 2018. This followed an injudicious trip to Shepherd Market, a lively area of London’s Mayfair, then ...

Starcom has capped a stellar 2021 for Publicis Media in the US by winning McDonald’s from Omnicom’s OMD. OMD has lost McDonald’s $1.6bn national media planning and buying to Starcom after nearly 20 years although it keeps some business including ...

What a difference a year makes. This time 12 months ago it was all lockdowns and bubbles and social distancing and now it’s…oh. So what was the best work from Adland in 2021? Is it just me, or was it ...