Media

Accenture Interactive had a very big yacht at Cannes last year – and posters all over the Palais des Festivals – but Anatoly Roytman, who heads up the company in Europe, African and Latin America, didn’t quite believe his own ...

London agency Impero has been looking at what it calls advertising’s “brain drain” – remember those, it used to be scientists abandoning the UK – in a new report called Rebranding Advertising. Burn-out, mental health, a lack of diversity and ...

Welcome to the new MAA Book Shop (see ads right.) The idea to create an online book store dedicated to advertising came out of conversations with people who admitted they had never read a book on the subject. This seemed ...

There may be a trade war between the US and China and the prospect of a shooting one in the Gulf but advertising – as a whole – seems to motor along. Interpublic’s Magna is forecasting that global ad revenue ...

The Cannes Lions are the gift that keeps on giving, for owner Ascential at least. After a couple of years when entries have been under pressure from the big ad holding companies cutting back – most notably Publicis Groupe last ...

Brexit cannot wither us, it seems, as agency groups are forecasting healthy ad spend growth in the UK for 2019, even though it will be slightly slower than last year. GroupM says the UK will grow by 6.1 per cent ...

Another day, another WPP AGM and a release pings in from old boss Sir Martin Sorrell’s spanking new S4 Capital. WPP AGMs seem positively soporific these days, compared to the good/bad old days of SMS. There isn’t even a shareholder ...

M&C Saatchi and media agency the7stars are reported to be launching a new agency M&C7: “to help clients align their media and creative thinking.” M&C London CEO Giles Hedger and the7stars co-founder Jenny Biggam are in charge. Creative agencies have ...

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging ...