I see that Campaign is launching “Campaign for creativity” (subscription required), timed for the Cannes Lions presumably. “We are for creativity” the magazine says, flagging “a shared commitment by our journalists around the world to champion creativity and hold the ...
Read More »Burger King’s Proud Whopper fails on technicalities
This ad from Burger King Austria celebrating LGBTQ+ community Pride misfired somewhat, with some tweeters surmising it was a play on the ins and outs of gay sex (two tops, two bottoms – you have to look carefully.) Agency Jung ...
Read More »McCann “de-ages” Messi for Mastercard
Lionel Messi must have appeared in more ads over the past ten years than just about anyone else despite having no obvious ability in the communications stakes. But when you’re the best known footballer on the planet who cares? Mastercard ...
Read More »Back to the 1970s? There were some compensations…
“Why is nothing working in broken Britain?” asked the Sunday Times’ News Review at the weekend, rehearsing a litany of collapsed customer services (yes, it’s you airlines), rising prices, threatened nationwide strikes, NHS backlogs and much else in what it ...
Read More »Advertising Association and DIT wave export flag at Cannes
The UK is waving the flag for advertising exports Cannes Lions with a trade mission from the Department of International Trade (DIT) in partnership with an industry coalition including the Advertising Producers Association (APA), Clear Channel, Channel 4, Framestore, M&C ...
Read More »Bud Light in agency search for past glories
Say what you like about Bud Light – and our friend Adscammer George Parker often does – but its a mega-brand and hence a feather in the cap for the agency. Wieden+Kennedy has worked on the US account since 2015 ...
Read More »Leo Burnett’s Top Tips for Cannes (PS they’re usually right)
Leo Burnett has released its 34th annual Cannes Predictions ahead of this year’s Cannes Lions International Festival of Creativity – forecasting the agency’s 20 frontrunners to win the festival’s coveted Lions. For the second year, Leo Burnett global chief creative ...
Read More »Sam Sturgeon: three strategies for protecting brands during a cost of living crisis
Inflation in the UK has soared to 9%, with 10% forecast, resulting in a 40-year high primarily due to escalating costs of energy, food, transport, and the ongoing conflict in Ukraine. As business costs go up, most companies will need ...
Read More »We Are Social buys Singapore influencer Kobe
We don’t hear so much about Chinese companies taking over the marcoms world these days but We Are Social, owned by China’s BlueFocus International, continues to expand, this time buying Singapore-based influencer agency Kobe. Kobe’s line-up includes celebrities, Instagrammers, bloggers ...
Read More »