Media
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MAA Ad of the Week: Financial Times from New Commercial Arts
Time was when journalists would be drilled to focus on who, what, where, when and how in news stories, preferably…
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Prost8 awarded Ocean Outdoor Grand Prix for first bottom-activated digital screen
UK charity Prost8 and the Manchester based agency TBWA\MCR have been awarded the European Grand Prix in Ocean Outdoor’s annual…
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WPP aims to “democratise” AI with new Agent Hub
WPP is unveiling its latest package of AI goodies at CES in Las Vegas, namely Agent Hub on WPP Open…
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Tom Stone: what happens when Out of Home thinks like social?
There was something quietly revolutionary about the moment billboards stopped being billboards and started becoming content. Not just advertising you…
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Igor Blystiv: chaotic consumer behaviour is the new normal – how can marketers influence decisions?
It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have grown accustomed…
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Now WPP nabs some of Kenvue alongside Publicis
Big reviews are still landing and WPP, aginst the odds, seems to be having a pretty good time of it.…
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MAA Ad of the Week: Canal+ ‘Tango’ from BETC Paris
Cinema is one of the legacy media that finds itself under the cash from the digital tidal wave, especially maybe…
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Ocean Outdoor UK appointed DOOH partner for Landsec’s Gunwharf Quays
Landsec has appointed Ocean Outdoor UK as its exclusive Digital Out of Home (DOOH) media partner for Gunwharf Quays, the…
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AI fails McDonald’s
McDonald’s has pulled this entirely AI-generated ad in the Netherlands, following a volley of internet abuse. From the local branch…
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