Media
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Now Havas is in the frame as WPP suitor
Havas, now trading independently of Vivendi, is the latest potential suitor touted for struggling WPP: somewhat unlikely as its €1.45bn…
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WPP media trading in spotlight in new US law case
As well as its trading problems WPP also has legal issues on its plate: notably class action lawsuits in the…
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Consistency wins out at Christmas – System1
System1 has produced its early Christmas ad winners and the message seems to be: stick with what you know. Six…
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Ocean Outdoor UK’s Nick Shaw: how to win in a struggling UK economy
1/ The UK economy has been bedevilled by economic issues this year – tax worries, cost of living etc. How…
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Music in ads: the old songs are the best – or are they?
By Phoebe Flys. I’ve had an American carpet cleaner jingle stuck in my head for about three weeks now. This…
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WPP Media turns the tide with Reckitt Europe win
This is just what the doctor ordered for embattled WPP Media – it’s won AOR duties for health and hygiene…
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It’s Arsenal and Wrexham in Christmas play-off
‘They used to play on grass’ was the title of a book by Gordon Williams and Terry Venables, imagining what…
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Magnum media decision alarming for WPP
Publicis Media has reportedly pipped WPP to the new Magnum Ice Cream Co.’s media business. WPP’s Mindshare handled the ice…
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David Patton: why layered creativity is the future of (human-led) AI
Scroll through social media today and you’ll see a flood of AI-generated mush – slick, shiny images and motion clips…
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